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BOULDER, Colo. (BRAIN) — Trek Bicycle president John Burke has told company leaders that he has decided to “right size” the company by 10% in response to slow sales and high inventory levels. But he says the company's overall strategy remains unchanged.
LINDON, Utah (BRAIN) — Consumer direct brand Fezzari is shortening its brand name, rebranding as simply Ari effective Tuesday.
TAIPEI, Taiwan (BRAIN) — Taipei Cycle presented its 12th annual d&i awards Tuesday with seven products earning Gold status, but with sustainability an emerging topic in the industry and at the news conference, perhaps the most intriguing was the Green Prize winner.
OBERWANGEN, Switzerland (BRAIN) — E-bike brand myStromer AG said it achieved "sustainable" growth last year of more than 10%. The privately held company did not release financial details.
(BRAIN) — Gravel event series Grinduro is offering free event entries to members of the bike industry who have been recently laid off.
NEW YORK (BRAIN) Vista Outdoor Inc.'s board has rejected an unsolicited acquisition offer made last month by MNC Capital. The offer was to buy the company for $35 per share, a 17% premium over Vista Outdoor's current stock price, worth about $2.9 billion.
TAIPEI, Taiwan (BRAIN) — Taipei Cycle show begins Wednesday with 950 exhibitors — 100 more than last year when the island reopened to unrestricted international travel — spread over 3,500 booths.
WHEAT RIDGE, Colo. (BRAIN) — Noted long-time retailer Eugene Kiefel died at home on Feb. 4 at age 92.
AMES, Iowa (BRAIN) — Messingschlager USA told customers on Friday that HLC is taking over distribution for its brands in the U.S.
This article first ran in the February 2024 issue of BRAIN.
WAIKITE VALLEY, New Zealand (BRAIN) — While working as customer service manager for MTBDirect, an Australia-based e-commerce site, Lyndal Bailey heard one question repeatedly:
CHANHASSEN, Minn. (BRAIN) — Life Time Group Holdings, the fitness center company that also owns some bike events including the Sea Otter Classic, Unbound Gravel and Leadville 100 races, reported 2023 full-year revenues were up 21.6% from the prior year, to $2.2 billion.
NEW YORK (BRAIN) — The first of five public outdoor lithium-ion battery charging stations opened Thursday, part of a six-month pilot program aimed at preventing residential battery fires.
FRANKFURT (BRAIN) — Eurobike organizer fairnamic GmbH has set the date for next year's show: Eurobike 2025 will be held June 25-29.
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