News
SAN DIEGO (BRAIN) - Trek has agreed to buy at least a dozen of Mike Olson's bike shops, including the six Trek Bicycle Superstore locations in the San Diego area and in Albuquerque, New Mexico, one Nytro Multisport store in Encinitas, California, and the six-store Bike Gallery chain in the Portland area.
WASHINGTON (BRAIN) — The Biden administration is working with the U.S. Small Business Administration to address eligibility, compliance, and integrity issues while promoting transparency in obtaining first-time Paycheck Protection Program loans.
BOSTON (BRAIN) — "Adaptability" is a buzzword that's become as much a part of the bicycle industry as "game-changer." Still, it's a bit rare when you can call a helmet adaptable.
SALT LAKE CITY (BRAIN) — The Trump administration's controversial decision to shrink Bears Ears and Grand Staircase-Escalante national monuments' borders in Utah is under review with President Joe Biden is considering restoring the original borders.
NEW YORK CITY (BRAIN) — A 30-second commercial for Microsoft Teams, which aired for the first time during the Green Bay-Tampa Bay NFL game on Sunday, featured the direct-to-consumer bike brand Priority Bicycles and its founder and CEO David Weiner. The industry veteran couldn't be more pleased.
BIG FLATS, N.Y. (BRAIN) — Stan's NoTubes has broadened its expansion in Europe, Scandinavia, and the United Arab Emirates with four new distributors.
CHARLOTTE, N.C. (BRAIN) — After catering to runners for nearly 20 years, it was inevitable that sock manufacturer Feetures would enter the cycling sphere. After all, a lot of Feetures consumers enjoy both sports, with many asking for cycling-specific line.
PARK CITY, Utah (BRAIN) — PeopleForBikes will be a presenting sponsor of next summer's Big Gear Show. The organization will provide business education resources at the show. The show also will make use of PeopleForBikes RideSpot app to help bike brands share tailored route maps with demo participants.
HONG KONG (BRAIN) — Covation Holdings Limited plans to expand into the Asia Pacific market with a new Hong Kong sales hub for its bicycle brands, which include Huffy, Royce Union, Niner, Batch, Buzz E-Bikes, and Vaast. The office will also represent Allite, the company's materials business.
SANTA CRUZ, Calif. (BRAIN) — Luis Valerio, a development technician at Ibis Cycles, died recently of COVID-19 after spending 26 days in the hospital.
SEATTLE (BRAIN) — A René Herse Cycles gravel bikepacking tire with a tread designed to minimize noise has won a Design & Innovation Award in the European program's road components category.
HOUSTON (BRAIN) — Sun & Ski Sports, the Houston-based retailer with 30 stores, is giving its employees a thank you bonus of $250-$1,500 in recognition of their work in 2020 during the pandemic.
PARIS (VeloNews) — Shimano will be taking over the neutral support role at the Tour de France and other marquee races this year, replacing longtime partner Mavic that began race support with its distinctive yellow
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