News
Each 2008 issue of BRAIN contains a Retail Spotlight column with photo showcasing bright ideas from America's best retailers.
GLENDALE, CA (BRAIN)—PowerBar has introduced its first annual “Specialty Retailer of the Year” Award.
Open to all independent sports specialty retailers, the new award program will recognize retailer commitment to consumer education about sports nutrition and local advocacy outreach.
SALT LAKE CITY, UT (BRAIN)—Online retail trainer 3point5.com and the Board Retailers Association (BRA) have partnered to build and promote Web-based training for the board sport industry.
NEW YORK, NY (BRAIN)—Rodale has promoted Chris Lambiase to vice president and group publisher for Running and Cycling, effective May 12.
WASHINGTON, D.C. (BRAIN)—The District of Columbia plans to unveil a public bike-sharing program in mid May, becoming the first of its kind in the United States.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike exhibitor space for the indoor portion of its 2008 International Bicycle Expo is already 88 percent sold-out.
SAN LUIS OBISPO, CA (BRAIN)—Lezyne has hired Jeff Kendall-Weed to work in its marketing and communications department.
SAN DIEGO, CA (BRAIN)—NiteRider Technical Lighting Systems has turned its focus to developing five new cycling computers for the first time.
OAKLAND, CA (BRAIN)—Hydrapak has appointed Jim Vernon as its new sales coordinator and David Kim the new service coordinator.
"There is unrest in the forest,
There is trouble with the trees,
For the maples want more sunlight
And the oaks ignore their pleas."
—Rush
BOULDER, CO (BRAIN)—Selling Cycling 2008 consists of 28 three-to-five-minute training modules, available either on DVD or online.
There is also online Product Category training for 32 different bike and accessory categories, and over 4,000 individual product SKUs from 75 top brands.
PETALUMA, CA (BRAIN)—CamelBak has converted its entire line of polycarbonate re-usable water bottles to a new material that is 100-percent free of bisphenol-A (BPA) and phthalates.
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