News
ARCATA, CA (BRAIN)—Furthering its mission to caffeinate all outdoor enthusiasts, Kinetic Koffee Company has announced that Liberty Mountain has partnered with the company to
distribute its small-batch-roasted, organic coffees.
CARSON CITY, NV (BRAIN)—Erin Wille was hired as Veltec Sports' new marketing coordinator.
Wille can be reached at (775) 886-7576 ext 133 and at
erin@veltecsports.com.

"Can I do the things I wanna do
That I don't do because of you
And I'll take a left and I'll second
guess into a total mess..."
GRAND JUNCTION, CO—Six years ago when Mavic’s pre-built wheel offerings took the market by storm, many expected wheel-building knowledge to die out as dealers gave up trying to compete with their own store-built wheels.
Contrary to expectation, however, custom wheelbuilding is going strong.
NAME: Alex Chen
COMPANY: Alex Global Technology
TITLE: President
Because his name stands behind every wheel he sells, Alex Chen is a stickler for quality. And Alex Global Technology makes a lot of wheels for bicycles, cars, military trucks, buses and even airplanes.
MONTEREY, CA—The weather gods looked down more favorably on this year’s Sea Otter Classic as attendees enjoyed mostly sunny skies, with a little frosty wind—make that a lot of wind on Saturday, when gusts reached 25 miles per hour.

NAME: Anthony Lo
AGE: 60
COMPANY: Giant Manufacturing
TITLE: General Manager
For Westerners, Tony Lo is the most visible official of the world’s biggest bicycle company. His long partnership with Giant founder King Liu has been one of the most successful in the industry.
WATERLOO, WI (BRAIN)—Trek retailers expressed sadness but little surprise that Trek plans to sever its 13-year relationship with Greg LeMond.

TAIPEI, Taiwan (BRAIN)—“If you have a problem, if no one else can help, and if you can find them, maybe you can hire . . . the A-Team.” So went the introduction to the cult 1980s TV show about a group of over-the-top commandos who wisecracked their way through seemingly impossible missions.
TAIPEI, Taiwan (BRAIN)—Giant's president, Tony Lo, told a packed press conference yesterday that now is the time for bicycle industry executives to develop a true passion for cycling.