News
MADISON, WI (BRAIN)—Three Hundred Trek employees based out of their Waterloo, Wisconsin manufacturing facility are now "rotating work weeks through these late winter months as a proactive way to keep overhead low, while retaining the staff" needed to deal with its new high-end production system, according to Trek's
Velo general manager Stella Yu knows how to draw a crowd. The night before the Taipei Cycle Show opened, Yu threw a birthday bash to celebrate Velo’s 30 years in business. The raucous party, cosponsored by Wellgo and Prologo, included more than 250 customers to whom the brands supply.
"If you're going to try, go all the way. Otherwise don't even start. This could mean losing girlfriends, wives, relatives, jobs. And maybe your mind. It could mean not eating for three or four days. It could mean freezing on a park bench. It could mean jail. It could mean derision. It could mean mockery, isolation.
Sheila Moon and her trusty sidekick Luna popped into the BRAIN offices earlier this week as they made their way from L.A. to San Diego on business.
NORTH VANCOUVER, British Columbia (BRAIN)—Ryders Eyewear has hired Chris Strome as its new brand specialist.
SALT LAKE CITY, UT (BRAIN)—On Saturday, May 30, Bikes for Kids Utah, a non-profit 501(C)3 organization, will give 1,000 new bicycles to pre-qualified, underprivileged 3rd graders at its fourth annual event.
LAGUNA HILLS, CA (BRAIN)—Rotor Bike Components has completely redesigned its Web site www.rotorbike.com (click on link) with a focus on competition and technical information.
-Product area is now easier to navigate. H.R. pictures show more detail on every product.
BOULDER, CO (BRAIN)—Bikes Belong has announced five REI/Bicycle Friendly Community (BFC) Grant Awards.
HOLBROOK, NY (BRAIN)—Three Asian factories for Iron Horse Bicycle Company have filed an involuntary petition for bankruptcy against the bike company in an effort to recoup more than $5 million in back debt.
Looking for the hot trends for next model year? BRAIN tech editor Matt Wiebe scoured the halls of the Taipei Cycle Show to find the most interesting and innovative new products being shown here.
HUNTINGTON BEACH, CA (BRAIN)—Saddle maker SDG USA’s Bicycle Division has been acquired by its former general manager Tyler Anspach for an undisclosed sum.
BRAIN tech editor Matt Wiebe roamed the halls of the Taipei Cycle Show to find the hottest (ladies, er) product trends for next model year. From mainstream to downright quirky, click on link to see a sampling of products being shown over there.
CHICAGO, IL (BRAIN)—The SRAM Cycling Fund will make a $40,000 contribution to the International Mountain Biking Association (IMBA) to launch the formation of IMBA Europe.
SRAM's contribution will firmly establish a united Pan-European effort for mountain bike advocacy and sustainable trail development.
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