News
BY JASON NORMAN
MONTEREY, CA—Communicating with consumers in today’s economic environment is more important than ever to keep one’s brand top of mind. And in that regard, suppliers appear to be staying the course.
BY MEGAN TOMPKINS
MONTEREY, CA—While hope for sales growth in the near future remains slim, Performance Bicycle chief executive officer Jim Thompson is taking an extended view of the retail business and preparing for a rebound in consumer confidence.
BY NICOLE FORMOSA
LAGUNA HILLS, CA—Trimming travel budgets, cutting marketing and advertising dollars, prioritizing spending—it’s all become standard as the industry takes a more conservative approach to business this year in response to the nation’s economic fallout.
Bike to Work Month kicks off today and BRAIN isn’t letting the occasion pass us by this year.
TORONTO, Ontario (BRAIN)—More than a year after Canada’s Mountain Equipment Co-op announced its intentions to enter the bicycle business, tensions continue to mount between the co-op and the country’s independent bicycle retailers.
PETERBOROUGH, N.H. (BRAIN)—Eastern Mountain Sports has opened a new store in SoHo at the corner of Spring and Broadway.
WEST JORDAN, UT (BRAIN)—After serving as a part-time consultant for Reynolds Cycling since the beginning of the year, Paul Lew will now join Reynolds Cycling full-time as director of technology and innovation.
Audience members of “The Ellen DeGeneres Show” literally rolled out of the TV studio on Earth Day, April 22. As part of its Earth Day of Giveaways, the popular daytime talk show host gave away a Specialized Globe Vienna to each show attendee that day.
DAVIS, CA (BRAIN)—The U.S. Bicycling Hall of Fame is moving to Davis, California—a suburb just west of Sacramento with a population of 62,000. Davis beat out 11 cities nationwide to win relocation rights from Somerville, New Jersey.
AUDUBON, PA (BRAIN)–After several weeks of uncertainty, organizers of the TD Bank Philadelphia International Cycling Championship announced that the annual race will be held as scheduled on Sunday, June 7.
BOULDER, CO (BRAIN)—The industry and bike advocates need research to back up their claims with federal and state lawmakers about the benefits of cycling and usage of roads that accommodate cyclists.
SAN JUAN CAPISTRANO, CA (BRAIN)—Bike Magazine has had to run lean over the last year, but it hopes that the recent pre-packaged bankruptcy reorganization will now better improve cash flow.
FOOTHILL RANCH, CA (BRAIN)—Taiwan-based Neco Parts has set up a small U.S. branch with hopes of eventually establishing itself as a major player in the mid to high-end component market.
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