News

Sheila Moon and her trusty sidekick Luna popped into the BRAIN offices earlier this week as they made their way from L.A. to San Diego on business.
NORTH VANCOUVER, British Columbia (BRAIN)—Ryders Eyewear has hired Chris Strome as its new brand specialist.
SALT LAKE CITY, UT (BRAIN)—On Saturday, May 30, Bikes for Kids Utah, a non-profit 501(C)3 organization, will give 1,000 new bicycles to pre-qualified, underprivileged 3rd graders at its fourth annual event.
LAGUNA HILLS, CA (BRAIN)—Rotor Bike Components has completely redesigned its Web site www.rotorbike.com (click on link) with a focus on competition and technical information.
-Product area is now easier to navigate. H.R. pictures show more detail on every product.
BOULDER, CO (BRAIN)—Bikes Belong has announced five REI/Bicycle Friendly Community (BFC) Grant Awards.
HOLBROOK, NY (BRAIN)—Three Asian factories for Iron Horse Bicycle Company have filed an involuntary petition for bankruptcy against the bike company in an effort to recoup more than $5 million in back debt.

Looking for the hot trends for next model year? BRAIN tech editor Matt Wiebe scoured the halls of the Taipei Cycle Show to find the most interesting and innovative new products being shown here.
HUNTINGTON BEACH, CA (BRAIN)—Saddle maker SDG USA’s Bicycle Division has been acquired by its former general manager Tyler Anspach for an undisclosed sum.

BRAIN tech editor Matt Wiebe roamed the halls of the Taipei Cycle Show to find the hottest (ladies, er) product trends for next model year. From mainstream to downright quirky, click on link to see a sampling of products being shown over there.
CHICAGO, IL (BRAIN)—The SRAM Cycling Fund will make a $40,000 contribution to the International Mountain Biking Association (IMBA) to launch the formation of IMBA Europe.
SRAM's contribution will firmly establish a united Pan-European effort for mountain bike advocacy and sustainable trail development.
PORTLAND, OR (BRAIN)—Lawmakers in the state of Oregon earlier this month introduced a bill that seeks to levy bike licensing and registration fees, which would be used to pay for development and maintenance of bike lanes, paths and other bicycle-related transportation improvements.

TAIPEI, Taiwan (BRAIN)—Two weeks into his new role as president of Ideal Bike Corporation, Hermes Chang is making his formal entry into the bicycle industry at the Taipei Cycle Show.