News
SEATTLE, WA (BRAIN)— REI is launching the Bike Your Drive mobile iPhone application, a free interactive tool that helps cyclists track, view and share their bicycling experiences.
BETHEL, CT (BRAIN)—Dorel has hired Lila Campbell as its new chief human resources officer – global for the Recreational/Leisure Segment.
SALT LAKE CITY, UT (BRAIN)—Backcountry.com has launched a new clothing and accessory brand called Cutter.
Named in recognition of the gritty, underdog spirit of the Cutters team in the movie "Breaking Away," Cutter will appeal to the urban rider.
BOULDER, CO (BRAIN)—California State Parks has proposed to open a singletrack trail for mountain biking in Marin County, on the shoulders of Mt. Tamalpais. The agency plans to allow bicycle use on the 4-mile Bill’s Trail segment, and is soliciting public comments on the project.
COLORADO SPRINGS, CO (BRAIN)—USA Cycling has appointed Andrea Smith as director of media and communications for USA Cycling, the Colorado-based non-profit organization responsible for governing all disciplines of competitive cycling in the United States.
SALT LAKE CITY, UT (BRAIN)—First Endurance has added five new international distributors in Costa Rica, Colombia, Germany, Malaysia, New Zealand and Portugal. Most distributors will carry the entire line of First Endurance products.
The distributors include:
SAUSALITO, CA (BRAIN)—Swobo has a new water bottle program called the "Message in a Bottle Project" that it hopes will raise awareness not only about mountains of water bottle waste, but the impact bottled water has on water sources.
Pat Sorensen, president of Penn Cycle, interview from Dealer Tour.
Ed Vigil, owner of Bokoo Bikes in Minnetonka, Minnesota shares his keys for success in the bicycle industry with BRAIN.
MINNEAPOLIS, MN (BRAIN)—Successful retail models come in many different forms in the competitive Minneapolis-St. Paul market as evidenced by the five shops visited on the last day of BRAIN’s Twin Cities Dealer Tour yesterday.
BRAIN wrapped up its Twin Cities Dealer Tour on Thursday with stops at five unique urban shops: Penn Cycle & Fitness, Flanders Brothers Cycle, Freewheel Bike, The Hub Bike Coop and One on One Bicycle Studio.
"Portland is just street in Minneapolis"
—Minneapolis Mayor R.T. Rybak when comparing Portland to Minneapolis as a bike friendly city.
Rybak, a champion for cycling, happened to stop in Freewheel Bike Shop while the BRAIN dealer tour was passing through.
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