News
MONTREAL, Quebec (BRAIN)—Dorel Industries Inc. has acquired assets of UK-based Hot Wheels and Circle Bikes, UK’s preeminent distributors of the Mongoose and GT brands.
CHICAGO, IL (BRAIN)—SRAM is officially onboard as Team RadioShack's component supplier and will provide complete drivetrain, brakes, as well as chains, cables and housing.
SAN FRANCISCO, CA (BRAIN)—Most people know about the Amgen Tour of California, but many probably have never heard of the Amgen California Coast Classic Bike Tour.
BOULDER, CO (BRAIN)—Chris Carmichael is visiting Southern California as part of a 20-city author tour and ride-along series in support of his new book "The Time-Crunched Cyclist."
October 1, 6:30 - 8 a.m. (ride and coffee stop)
Helen's Cycles
2501 Broadway Avenue
Santa Monica, CA 90404
MADISON, WI (BRAIN)—Saris Cycling Group has introduced a new dual distribution strategy that will offer Canadian independent bicycle dealers greater choice, flexibility and service options.
So you weren't at Interbike, or you were at Interbike but missed one of BRAIN's Show Daily issues. Never fear, BRAIN is here—with all three Show Daily issues at your fingertips in PDF form.
LAGUNA HILLS, CA (BRAIN)–And you thought ESPN just covered dunks, touchdowns and home runs. Not so fast my friends.
ESPN.com Page 2 columnist Mary Buckheit delved deep into the fixie culture for an outstanding story.
Click on link to read.
LANCASTER, PA (BRAIN)—Red Rose Imports will now distribute Tommasini Bicycles in the United States.
FLETCHER, NC (BRAIN)—In the quest for lighter, stiffer and stronger framesets many manufacturers are incorporating tapered steering configurations into their frame designs. With the performance benefits comes added complexity in identifying headset requirements and managing parts inventory at the shop level.
WOFFORD HEIGHTS, CA (BRAIN)—Not quite two weeks after its official Labor Day weekend opening, the Bionicon USA Headquarters and Demo Center in the Kern River Valley suffered a devastating fire.
BY NICOLE FORMOSA
MONTREAL, Quebec—Dorel Industries will leverage the recently acquired Iron Horse brand to gain market share in the sporting goods channel where the company hasn’t previously had a position, according to Martin Schwartz, chief executive officer of Dorel.
BETHEL, CT—Mark Peterman, who has been with GT Bicycles for more than 20 years, has been tapped to be its new general manager, and will work out of Cycling Sports Group’s headquarters in Bethel, Connecticut, starting Oct. 31.
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