News
BY MARC SANI
ASPEN, CO—Last summer Michael Wamtler sold $79,000 worth of Storck bicycles in one week.
BY NICOLE FORMOSA
SUN VALLEY, ID—Dealers can expect more value-driven, price-conscious options for 2010 if product displayed at PressCamp is an indication.
Exhibitors at the June media event showed product in line with a more conservative approach toward consumer spending.
I'm working one day a week on the sales floor this summer. Goal #1: To get myself more familiar with the needs and thought processes of today's consumers. Goal #2: To find out what today's bike shop staffers are all about. What motivates them? What social networking are they doing?
I'm working one day a week on the sales floor this summer. Everyone I tell who also works retail wonders why. Everyone who used to work retail and now churns out product or press releases totally gets why.
MILAN, Italy (BRAIN)—Luxottica sales were up 3.5 percent in the second quarter due in large part by the performance of Ray-Ban and Oakley.
KEYSTONE, CO (BRAIN)—Giant Bicycles emphasized weight and rigidity in its 2010 line of full suspension mountain bikes, which includes three new long-travel aluminum frame sets and two new short-travel carbon fiber bikes.
DUBLIN, Ireland (BRAIN)—The cycling equipment industry has formed the Global Organization of Cycling Equipment Manufacturers (GOCEM) with the objective of providing a unified voice for the cycling industry.
OLNEY, IL (BRAIN)—Magura USA has hired multi-time mountain bike champion and Olympian Ruthie Matthes.
SAN JUAN CAPISTRANO, CA (BRAIN)—Participants of the 2009 Outdoor Retailer Summer Market are optimistic about the opportunities for the outdoor recreation market and are committed to weathering the economic challenges together.
It's amazing! Ray Keener has still kept his summer retail job! To read more about his latest retail exploits, click on the link to the BRAIN Blog.
NEW YORK, N.Y. (BRAIN)—The Wacoal Sports Science Corporation (WSSC), makers of CW-X Conditioning Wear, has signed an agreement with Big Bear Sports to be the brand's new distributor in the United Kingdom and Republic of Ireland.
NEW YORK, N.Y. (BRAIN)—New York City Council has approved a bill requiring commercial building owners and managers to provide access for bicycles, according to the New York Times.
WATSONVILLE, CA (BRAIN)—After four years, Fox Racing Shox has launched its new Web site (click on link).
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