News
RANCHO SANTA MARGARITA, CA (BRAIN)—The OC Bicycle Swap Meet is happening again at Serfas headquarters in Rancho Santa Margarita at 8 a.m. on Saturday, December 5.
There are a lot of reasons why a child wouldn't go to school—no books, bad teachers, sick parents or guardians or the need to work to support their families—but F.K. Day says the one we can affect is transportation.
GARDEN CITY, ID (BRAIN)—Hippie-Tech now offers full factory-authorized Fox fork service to its offerings to retailers, after a six-year absence.
MONTEREY, CA (BRAIN)—In an effort to help our nation's warriors recover from emotional and physical injuries sustained in battle, the Sea Otter Classic has partnered with the Wounded Warrior Project and the Injured Marine Semper Fi Fund.
SOQUEL, CA (BRAIN)—Steve Smith, the guy behind Swobo’s popular blog, "How to Avoid the Bummer Life," left Swobo to create his own blog and hopefully make a go of it selling ads to companies interested in his audience of culturally rich cyclists.
BOULDER, CO (BRAIN)—Panache Cyclewear has added Andy Pemberton to its management team as vice president of sales and marketing.
Pemberton will be responsible for retail and custom clothing business development, marketing and promotions for the Boulder-based cycling apparel company.
WATSONVILLE, CA (BRAIN)—Revenue was down 14.8 percent at Fox Racing Shox for the third quarter of the year as both OEM and aftermarket sales dropped in the weak economy.
“Freds are men and women like me. We love riding our bikes, watching professional cycling, buying new bikes, clothes and gadgets for cycling. We aren’t always going to be the first to finish a race or get to the top of a hill, but we’re always going to look good doing it!”
MONTEREY, CA (BRAIN)—The Sea Otter Classic has retained Backbone Media to direct its social media outreach.
Longtime cycling industry veteran Mike McCormack has joined the Backbone Media team and will manage the partnership with Sea Otter.
South Queensferry, UK (BRAIN)—Hotlines has appointed Andy Gowan to look after the UK marketing of their brands that include Lapierre, Ghost, Lynskey, Nuke Proof and Ragley.
VANCOUVER, British Columbia (BRAIN)—Canada’s Mountain Equipment Co-op expects to move about 5,000 mid-level road, mountain and urban bikes in the first year selling its new bike line, according to Tim McDermott, bike product manager for MEC.
SAN FRANCISCO, CA (BRAIN)—Timbuk2 has hired Mike Wallenfels to be its new CEO. He started his new position yesterday.
"I don't want to win unless I know I've done my best, and the only way I know how to do that is to run out front, flat out until I have nothing left. Winning any other way is chicken-s#!t."
—Billy Crudup as Steve Prefontaine in "Without Limits."
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