News

Posted October 14, 2009

WASHINGTON, D.C. (BRAIN)—The U.S. Consumer Product Safety Commission, in cooperation with Electra Bicycle Company, have announced a voluntary recall of about 6,400 Electra bicycles with front trays or baskets from 2009 (3,000 units were previously recalled in March 2009).

Posted October 13, 2009

"It's the smallest gallery in maybe the world, but definitely Boston"—Broadway Bicycle School's Suzanne Hunt referring to the art exhibit in the shop's tiny one-man bathroom.

Posted October 13, 2009

The Dealer Tour crew slogged through a steady New England rain on Tuesday morning during our 12-mile trek into Cambridge.

Posted October 13, 2009

CAMBRIDGE, MA (BRAIN)—September is a make-or-break sales month among Cambridge bike shops in this university town anchored by Harvard and surrounded by MIT and Tufts.

Posted October 13, 2009

The BRAIN Boston Dealer Tour rolled out of Waltham, Massachusetts, Monday morning with a team of 15 riders from sponsors Giant, Pedro's, Speedplay, Panaracer, Craft and Lazer. The weather was a bit brisk, especially for us SoCal weather wimps, but we managed to stay dry, warm and caffeine infused (thanks Cycle Loft!) for much of the day.

Posted October 13, 2009

MURRIETA, CA (BRAIN)—Turner Suspension Bicycles has hired LJ Miller as their new in house sales manager. Miller will be responsible for communication with current Turner dealers as well as expanding the dealer network within the United States.

Posted October 13, 2009

SAN RAFAEL, CA (BRAIN)—The California Governor's Council on Physical Fitness and Sports has selected Trips for Kids (TFK) as its 2009 Non-Profit Organization of the Year from more than 700 nominees.

Posted October 13, 2009

MONTEREY, CA (BRAIN)—SRAM has signed a four-year agreement to be the presenting sponsor of the Sea Otter Classic.

Posted October 13, 2009

A lot can change in 10 years. On Friday I was able to witness some major changes taking place at my alma mater, the University of California Irvine, which I hadn’t returned to since graduating nearly a decade ago.

Posted October 12, 2009

BOSTON, MA (BRAIN)—Boston dealers have catered to the local clientele by offering diverse brand options judging by the three shops visited on the first day of BRAIN’s Boston Dealer Tour yesterday.

Posted October 12, 2009

Aaron "Sonny" Harris, longtime owner of Harris Cyclery, let us in on his secret to keeping a youthful spirit during our visit to his shop Monday as part of BRAIN's Boston Dealer Tour: tap dancing.

The 76-year-old recently took up the hobby and practices every week in class alongside 18 ladies. Wise man.

Posted October 12, 2009

LINCOLN, NE (BRAIN)—Tomac Mountain Bikes has completed an all-new Web site. Not only has the Web site been updated with all 2010 bikes, images and information, but it features new navigation and an easier to use interface.

Posted October 12, 2009

MINNEAPOLIS, MN (BRAIN)—Bikes Belong, the national coalition of U.S. bicycling manufacturers, suppliers and retailers, has named Colle+McVoy its agency of record.

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