News
I got word from Sidi America that the deadline has been extended to February 15 for your chance to tell a Sidi story and win some shoes.
To send in your memorable Sidi story or to learn more about the contest, click on link.
BOULDER, CO (BRAIN)—Applied Cycling Labs, Inc., makers of Hüdz products, has hired Soren Strom to take over distribution and OE management for the brand.
MONTEREY, CA (BRAIN)—The Bicycle Leadership Conference's Thursday, April 15 dinner will be held at the Monterey Bay Aquarium, according to BPSA president John Nedeau from SRAM.

PHILADELPHIA, PA (BRAIN)—Advanced Sports, Inc. has hired Steve Parke for the newly created position of director of sales. Parke will oversee all international and domestic sales activity for ASI’s six brands: Fuji, Kestrel, SE, Breezer, Terry Precision and Oval Concepts.
ST.PAUL, MN (BRAIN)—Three-time Tour de France winner Greg LeMond and Trek Bicycle Corporation have settled their 22-month breach of contract dispute, avoiding a jury trial that was scheduled to begin on March 1.
GRENCHEN, Switzerland (BRAIN)—BMC Trading Company has filled two positions for head of sales and global head of marketing.
MELBOURNE, Australia (BRAIN)—Former industry publisher, David Priestley, after being away from publishing, is returning to the industry with the Web site, Bike Trade News. It officially launches Monday, February 15.

POZZOLEONE, Italy (BRAIN)—Selle Royal S.p.A. has signed a binding agreement to purchase a majority interest in Justek, the largest bicycle saddle manufacturer in China.

"He was kind of like, I'm taking this, showed me the gun, and (said), 'If you don't want to get hurt, let me go.'"
SPEEDWAY, IN (BRAIN)—EnergySport Norge AS of Roskilde, Denmark is now an authorized distributor of Zipp products in the Norwegian market.