News
TEMECULA, CA (BRAIN)—Intense Cycles has hired industry veteran Chris Allen (pictured) and lean manufacturing expert Jeff Moates to prepare for the next stage of growth.
HELSINKI, Finland (BRAIN)—Mavic’s net sales fell 13 percent in 2009 due to declining OEM orders and weak demand in the U.S., according to year-end financial results released Thursday by Mavic’s parent company, Amer Sports.
CHICAGO, IL (BRAIN)—In response to the international relief effort following the devastating earthquake in Haiti, BE Innovations, creators of ZYM electrolyte drink tablets, is donating both product—ZYM Endurance tabs—plus 30 percent of its online profits to the agency, Direct Relief International, which distributes
LONG BEACH, CA (BRAIN)—Bikestation is preparing to unveil its latest locations in the cities of Claremont and Covina this month. Both will be supported by local retailers and are located along the Metrolink commuter rail that stretches across the Los Angeles metropolitan area.
NUNSPEET, The Netherlands (BRAIN)—Shimano Europe Group has restructured its sales and marketing departments by integrating all European activities for Shimano products (Shimano, PRO and AIM brand) within one organization.
"The city really is more palatable when you have a straight shot through it, with less lights and less stop signs. I think cyclists deserve to have something similar to the freeway system."
MANCHESTER, NH (BRAIN)—The Bike Cooperative has added its 18th supporting vendor, with Topolino Technology now a supplier partner.
Members of the Cooperative can earn rebates on all purchases of Topolino products. Topolino is introducing their line through a demo wheel program with a buy-back guarantee.
FLETCHER, NC (BRAIN)—In recent years identifying proper headset fit for any given bicycle has been complicated by the evolution and introduction of new standards, as well as the use of tapered and conversion configurations, which often mix standards.
SAN DIEGO, CA (BRAIN)—Electra Bicycle Company has launched a new Apple iPhone application available for free download direct to your iPhone or from the iTunes Store.
Had a chance to catch up with Santa Cruz marketing manager Scott Turner to discuss Western Spirit's new consumer event Outerbike.
SAN JUAN CAPISTRANO, CA (BRAIN)—Bike magazine editor Lou Mazzante, who has led the title for the past three years and has overseen two of the strongest volumes in Bike’s history, will leave the magazine at the end of the month to pursue other opportunities.
MADISON, WI (BRAIN)—Trek Bicycle is the title sponsor of the 2010 Dirt Series mountain bike skills program.
PLEASANT VALLEY, Mo (BRAIN )— Paceline Products has reached an agreement with Grease Monkey Wipes to distribute their products to retailers throughout the United States.
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