News
SANTA MONICA, CA (BRAIN)—Close to 100 people met super-sprinter Mark Cavendish, while getting signed copies of his new book, “Boy Racer: My Journey to Tour de France Record-Breaker” at Helen’s Cycles in Santa Monica on Monday night.
GARDEN GROVE, CA (BRAIN)—Cervélo opened its Southern California R & D facility to a small group of journalists and retailers on Monday afternoon timed with the launch of its limited production R5ca road frame, the California team’s first release.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike has opened online registration to retail attendees of the Interbike International Expo 2010, September 22-24, preceded by OutDoor Demo on September 20 and 21.
NORTH ATTLEBORO, MA (BRAIN)—Topeak has hired Eddie O'Dea as its U.S. in-market representative.
"I'm doing it now because, well, look, with the benefit of hindsight and a somewhat different perspective, I made some misjudgments. And of course, I can sit here and say all day long, if I could do it again I'd do something different, but I just don't have that choice.
NORTH ATTLEBORO, MA (BRAIN)—Todson has hired Bert Low as its new sales manager.
Low will be handling sales to national sporting good chains as well as Todson’s network of wholesale distributors, according to a press release.
NOVATO, CA (BRAIN)—Marin Bikes has promoted Aaron Tieman to national sales manager, replacing Steve Glazer.
Glazer, who had been with Marin for 10 years, chose to pursue opportunities outside the industry, according to a press release.
Chris Carmichael's tribute to Bill Edwards—a racer, coach and educator—who passed away recently after a long battle with cancer.
The following are Carmichael's comments:
SPEEDWAY, IN (BRAIN)—With the 2011 North American Handmade Bicycle Show scheduled for Austin, Texas, February 25-27, preparations are already underway, with significant members of the Austin cycling community—Mellow Johnny's and the Bicycle Sport Shop—pledging their support for the world's No.
PARK CITY, UT (BRAIN)—DepartmentofGoods.com is a new online gear megastore that sells the latest outdoor, surf, skate, bike, and mountain equipment from more than 400 brands at closeout prices, according to a press release.
LAGUNA NIGUEL, CA (BRAIN)—Lifeboat Events is forming an advisory board—comprised of nine bicycle suppliers and three retailers—to ensure that DealerCamp best serves the industry.
TAICHUNG, Taiwan (BRAIN)—Fratelli Industries is a new, state of the art, 1,000 square meter facility specializing in the exclusive production of high-end rims and spokes for the industry, located in the Chang Hua area, outside of Taichung, Taiwan.
"The first time I got on my bike after I lost my sight, I fell over instantly. I was like a child again."
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