News
BOULDER, CO (BRAIN)—IMBA has released a newly redesigned Web site at www.imba.com (click on link).
OAKLAND, CA (BRAIN)—Hydrapak has promoted two employees within its sales, marketing and logistics departments. Hydrapak has promoted David Kim to sales and marketing manager and Jim Vernon to brand manager.
Shimano's Dustin Brady and Giant Bicycle needs your help in raising money to support Young Survival Coalition, the premier non-profit organization dedicated to providing support and education to young women affected by breast cancer.
SALT LAKE CITY, UT (BRAIN)—The annual Outdoor Retailer trade show kicks off today with a host of outdoor and bike related brands.

LAGUNA HILLS, CA (BRAIN)—Dean Severson has joined the BRAIN team as the magazine’s creative director.

The preseason Dating Game is an outdated answer to a question that hasn’t been relevant in 15 years. So what’s the Right Question? Glad you asked.
VISTA, CA (BRAIN)—K2 Sports has named Shawn O’Shea to the newly created position of director of apparel for its Zoot Sports division.
GREENVILLE, SC (BRAIN)—Hincapie Sportswear has hired Josh Feazell as retail sales representative for the brand in Pennsylvania, Maryland, Virginia, West Virginia and the District of Columbia.
WATKINSVILLE, GA (BRAIN)—Tifosi Optics has hired Jay Romasco in the newly created role of vice president of sales. He will be directing both domestic and international sales efforts at Tifosi.

LES DEUX ALPES, France (BRAIN)—GT unveiled a new strategy aimed at revitalizing the once influential brand to nearly 50 international journalists last week in Les Deux Alpes, a quaint ski resort town in the heart of the French Alps.

DEER VALLEY, UT (BRAIN)—Tracy Player, a category manager for Cambria Bicycle Outfitter, and Vern Ward, owner of Bob’s Bicycles in Boise, Idaho, gave DealerCamp’s inaugural event an enthusiastic A+.
BY JASON NORMAN
When talking to Performance Bicycle chief executive officer Jim Thompson about new retail stores it has opened over the last year, the word “demystify” comes up often.
BY MARC SANI
TAIPEI, Taiwan—Most major Taiwan bicycle manufacturers appear to support a new trade agreement between the island nation and China. Beginning next year, as the agreement starts to ratchet down duties, it could open the door for more high-end exports into the world’s largest domestic market.