News

Congrats to Dave Guettler, owner of River City Bicycles of Portland, Oregon, the recipient of BRAIN’s 2010 Retailer of the Year award.
SAN FRANCISCO, CA (BRAIN)—Two years after launching at Interbike, Plus 3 Network has opened the first bridge to large groups of everyday folks through employee health and wellness programs.
LOS ANGELES, CA (BRAIN)—Currie Technologies has launched two new dealer support initiatives. The e-bike company has launched a new technical WIKI site and hired 10 new outside sales representatives to bolster its service and support its growing dealer network.
WHITE RIVER JUNCTION, VT (BRAIN)—Ibex Outdoor Clothing opened its first brick and mortar store in the Back Bay area of Boston. The new 1,000-square-foot store on historical Newbury Street gives Bostonians and visitors the opportunity to fully experience the unique, fun-loving culture of the wool apparel brand.
PROVIDENCE, R.I. (BRAIN)—The Providence Cyclocross Festival opens in less than two weeks with an industry-only dealer day and breakfast.
"A guy told me one time, 'Don't let yourself get attached to anything you are not willing to walk out on in 30 seconds flat if you feel the heat around the corner.'"
—Neil McCauley in "Heat" (1995)
ASPEN, CO (BRAIN)—Lance Armstrong took part in a 50-mile charity bike ride Sunday to benefit Wapiyapi, a nonprofit organization that provides camps, retreats and support to families affected by childhood cancer.
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SOUTH PASADENA, CA (BRAIN)—Move Press has inked a distribution deal with Little Rock, Arkansas-based online retailer Competitive Cyclist, giving the magazine a base of high quality enthusiast readers as the company's first print title, Peloton magazine, comes to market.
WHITE RIVER JUNCTION, VT (BRAIN)—Ibex Outdoor Clothing Holdings has joined forces with North Castle Partners.
LAS VEGAS, NV (BRAIN)—Interbike International Bicycle Expo and Health+Fitness Business Expo was up 3 percent for 2010 with more than 24,000 attending the five-day demo and tradeshow event.

Ellen Johnson from Pacific Cycle received a Pioneering Woman award from the OIWC Thursday afternoon at Interbike. Richly deserved.

Let’s start with some good news? Many I-bike attendees were pleasantly surprised with the turn out and the positive show energy despite pre-show predictions of empty aisles. The not so good news? Many of my two wheeled terrestrial friends in attendance suspect that Interbike could be a trade show Titanic.