News
NORTH HOLLYWOOD, CA (BRAIN)—Torelli Bicycle Company has brought Crystal Talbot on board as national sales manager.
In this new position Talbot will be responsible for working on strategic expansion with the company's regional field representatives, as well as maintaining existing relationships.
GREENVILLE, SC (BRAIN)—Hincapie Sportswear has hired Robert Snedden as retail sales representative for the brand in Texas.
OGDEN, UT (BRAIN)—Utah based Enve Composites, formally Edge Composites, have announced their year-long development partnership with top UK aerodynamicist Simon Smart of Smart Aero Technology.
![](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/crying_alien_mousepad_p144375527715301447trak_400.jpg?itok=rdpBIwmr)
It doesn't happen very often...getting weepy while reading the Wall Street Journal today...
Sept 1 article in the personal journal titled "look ma, no pedals"....all about ditching the training wheels with balance bikes for the toddlers...it's wonderful on several pedal-less fronts...
![](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/1283375513BRIN_Eurobike_NL2-1.jpg?itok=BFlZ1nAm)
FRIEDRICHSHAFEN, Germany (BRAIN)—SRAM president Stan Day announced yesterday that SRAM is currently working on “breakthrough” e-bike technology, targeting its launch for Q1 of model year 2012.
![](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/1283372671die_five.gif?itok=DRlB00Y6)
"It allows you to maintain an identity on your bike without having to be subsumed by the sporting image or aggressive-commuter image."
WATERLOO, WI (BRAIN)—Trek Bicycle and The Luxembourg Pro Cycling Team Project have signed a long-term partnership agreement.
The new team, featuring brothers Frank and Andy Schleck, will be part of the Trek Family for 2011 and beyond.
LAGUNA HILLS, CA (BRAIN)—Bicycle Retailer and Industry News magazine is collaborating with SmartEtailing to bring content from its Interbike Show Dailies to consumers after the show.
SEATTLE, WA (BRAIN)—To highlight the energy and enthusiasm within the company and its users, Nuun will be introducing a new logo and branding initiative at Interbike.
![](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/1283291672TFK%20Primal%20Wear%20Jerseys2.jpg?itok=dyKuLq18)
DENVER, CO (BRAIN)—Primal Wear recently donated 1,000 custom Trips for Kids jerseys to Trips for Kids International.
![](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/1283291486laurent-figon.jpg?itok=Z_pZrYO0)
"He was a special man to me, to cycling, and to all of France. Laurent, we will all miss you."
SAN JUAN CAPISTRANO, CA (BRAIN)— This year’s Interbike show could be the last in Las Vegas as organizers contemplate a possible move to Anaheim, California, or Salt Lake City, Utah, for 2011 and beyond as well as earlier August show dates.