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New Products

SAN FRANCISCO (BRAIN) — Newbaum's, which offers American-made traditional cotton handlebar tape created with eco-friendly dyes, has launched a new product aimed at the gravel and touring market. 

SUZHOU, China (BRAIN) — E-bike drive system company Bafang said it's taking the lead in e-bike racing. The company has teamed up with Dutch mountain bike brand American Eagle, and with Bart Brentjens, the brand's product manager and the first male Olympic mountain bike gold medalist. 

INDIANAPOLIS (BRAIN) — Silca has created a new type of bar tape it claims has improved comfort, grip and durability.

CHICO, Calif. (BRAIN) — Paul Components is now offering U.S.-made mounts that convert SRAM bar-end shifters into thumbshifters. The Thumbies have hinged clamps for easy installation and are compatible with 10- and 11-speed SRAM bar-end shifters, but not SRAM R2C (Return to Center) shifters.

OAKLAND, Calif. (BRAIN) — For 2019, Xtracycle introduces the RFA, which the company calls the world's first "future-proof" electric-assist utility bike.

"It's many things: a speedy city commuter, a practical utility bike, or a mid-tail cargo bike capable of carrying two children," the company said.

RANDOLPH, Mass. (BRAIN) —Delta is now shipping the all new Hefty Plus phone holder. This upgraded version of the previous Hefty Holder offers numerous design improvements to installation and functional use.

The new Bones EX trunk rack.

MADISON, Wisc. (BRAIN) – When Saris released the Bones trunk rack in the 1990s, it soon became a best-seller.

Saris has taken its most popular rack and improved it to fit 89 percent of the top 50 vehicles sold in the U.S.

ATLANTA (BRAIN) — Wahoo Fitness has announced a new GPS bike computer model, the ELEMNT ROAM. The new model features a 2.7-inch screen, the same as the ELEMNT model, but an aero mounting system similar to that on its BOLT model. The ROAM also has a color screen and enhanced navigation features.

PORTLAND, Ore. (BRAIN) — Showers Pass launched its first water-resistant short at the Sea Otter Classic. The DWR Cross Country Short is the latest addition to their popular mountain biking short line, and the first to be built with a DWR (durable water repellent) coated fabric.

BOULDER, Colo. (BRAIN) — Stromer's new ST3 promises speed, style, and efficiency — and silence.

WATERLOO, Wis. (BRAIN) — Trek has announced a relaunch of its longest-standing unchanged product - the Bontrager Bat Cage, an injection-molded water bottle cage first introduced in 1997. The newest version is made from discarded and end-of-life fishing nets that could otherwise pollute the oceans.

Tagged DEI and Sustainability

LONDON (BRAIN) — The Morpher helmet is now available online and will be available for wholesale purchase next month, with delivery from a U.S. warehouse to U.S. retailers. 

MONTEREY, Calif. (BRAIN) — 7mesh's new shorts and bib feature a new body fabric that the company said is noticeably more compressive without sacrificing moisture wicking, ventilation, or breathability.

MONTEREY, Calif. (BRAIN) — E*thirteen's new XCX bring the brand to the gravel and cross-country markets. The company claims its XCX Race Cranks are the lightest production cranks on the market, and says its XCX Plus Cassettes offer the largest range in their class along with competitive pricing.

MONTEREY, Calif. (BRAIN) — ZOIC, celebrating its 25th annicversary this year, is launched a new mountain bike short, the men's Ether One.

MONTEREY, Calif. (BRAIN) — On the first day of Sea Otter, WTB will unveil two new aggressive TCS (Tubeless Compatible System) tires for enduro and gravity riding.

BURNABY, British Columbia (BRAIN) — RaceFace's new Turbine SL wheelset features a welded 6069 alloy tubeless-ready rim with a 25mm internal width, laced to the brand's Vault hub.

The company said the wheelset is suitable for XC or trail use.

HUB FEATURES

MINNEAPOLIS (BRAIN) — Otso's new Waheela C is a carbon version of its original, steel Waheela S.

COSTA MESA, Calif. (BRAIN) — MODe Sports Nutrition has introduced new, single serve Energy Blocks in a branded display box.

MINNEAPOLIS (BRAIN) — Wolf Tooth Components' new B-RAD Strap Base is a versatile mount that allows riders to add a bottle cage to frame tubes, seatposts or other locations. It attaches with silicone-backed hook and loop straps.

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