Reid launches revised Hercules and Ares fat bikes for 2020

FRYEBURG, Maine (BRAIN) — Reid, which launched in the US four years ago with three fat bike models, has updated its fat bike line for 2020. 

For the new model year,  the top of the line Zeus model has gone, in favor of lifting the spec of the previously mid-level Ares, and heavily updating the Hercules.

Thne changes simplify the product line in the fat bike niche, the brand said.

Rob Akam, Reid's managing director, said, "The Hercules and Ares are really important to us, as these were the bikes that opened the door to the USA for Reid back in 2015. Whilst a niche category, fat bikes have a very engaged customer base and we want to service these customers with the absolute best product we can at a great value price."

Updates to the Hercules include the change from a triple chainset with an 8-speed rear derailleur to the now more popular 1-by drivetrain using Shimano's latest M2000 components and a Prowheel Charm 28-tooth chainring. This improves bottom bracket clearance and reduces weight while retaining a large gear range with the use of a wider range rear cassette.

Updates to the Ares include the use of a 4.5-inch tire box for the first time. Reid said it made this change after feedback from their customers as well as key dealers, with the aim of giving customers a better deal out of the box. This is because they will not then have to spend additional funds upgrading to a higher volume tire.

Both models feature custom alloy frames with an almost carbon-like look due to the hand-finished smooth welding, with a matte pearlescent paint finish. Both models land in the U.S. this month, priced at $849 MAP for the Hercules and $1119 MAP for the Ares. These will also be available in Canada for the first time in 2020 with pricing to be announced. 

More information: reidbikes.com.