EUGENE, Ore. (BRAIN) — Rolf Prima has introduced a Built on Demand Program that allows customers to customize almost everything about the look of their wheels.
Since all Rolf wheels are built by hand in Eugene with most parts made in the USA, Rolf Prima can allow customers to choose from hub, decal and rim options in eight different colors.
The Rolf Prima Ballistic Armor coating is a thin durable coating designed for military use that is tougher than paint without the weight of powder coating. The colors available are Red, Grey, Blue, Green, Yellow, Pink, White or Orange.
"Being cyclists ourselves, this has been a really fun project to bring together. What began as a show stopper at the North American Handmade Bicycle show has evolved into a program that allows endless possibilities for wheel customization," said Brooke Stehley, Rolf's sales and marketing manager. "It's really cool to see the combinations being ordered as they come through the shop."
Lead‐time on customization is two weeks. For more information on this program visit rolfprima.com/built‐on‐demand.
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A Built on Demand wheelset with orange hubs and decals.
