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Posted February 7, 2020
Joe V. says a fourth e-bike class is needed for trail use.
 A former Trek executive said a fourth e-bike class is needed for trail use.

CARLSBAD, Calif. (BRAIN) — While suppliers and advocacy groups were laying groundwork for e-bike use on paved roads and trails, electric mountain bikes began rolling onto sales floors and trails (or not) with little industry preparation.

Posted January 11, 2020
Why struggle? The BRAIN E-Bike Dealer Tour heads to LAX.

Editor's note: A version of this article ran in the November issue of BRAIN.

EL SEGUNDO, Calif. (BRAIN) — As far west as you can get, with nothing but sand between us and the Pacific, we headed to the last retailer visit on our three-day tour.

Posted September 10, 2019

BOULDER, Colo. (BRAIN) — BRAIN's Gear Guide, an 8-page, advertiser-supported directory to dozens of the latest products on the bike market, is now available for digital reading or download. 

The Guide was included as part of the Bicycle Retailer & Industry News Sept. 1 print issue. 

Posted February 15, 2019

BROOKLYN, N.Y. (BRAIN) — Industry associations continue to lobby against the 25 percent tariffs imposed on Chinese-made electric bikes and motors. But many suppliers and retailers say most premium brands typically sold at IBDs are not affected, since these bikes don’t come from China.

Posted November 8, 2018
PeopleForBikes Foundation and Coalition revenues in recent years.

BOULDER, Colo. (BRAIN) — If ever the industry's nonprofits were in the spotlight, it was in 2018.

Posted October 16, 2018
IMBA's revenue and expenses in recent years.

RENO, Nev. (BRAIN) — The loss of Subaru as a corporate sponsor two years ago revealed larger issues at the International Mountain Bicycling Association.

Posted September 17, 2018

KILLINGTON, Vt. (BRAIN) — Beyond merely promoting the Italian bike brand, Bianchi's new U.S. women's ambassador program is designed to get more people into the sport — and into bike shops.

Posted September 7, 2018
Saris's owner said his company has been "abandoned by bicycle trade and industry groups" who sided with importers.

COTTONWOOD HEIGHTS, Utah (BRAIN) — When Ali Yazdian began planning his bike rack company about three years ago, he was determined to manufacture in the U.S., as much as possible near his home in the Salt Lake Valley.

Posted June 15, 2017

LAGUNA HILLS, Calif. (BRAIN) — The latest issue of Bicycle Retailer & Industry News features our staff's recent tour of Colorado's Grand Valley, home to a thriving retail community and a growing list of bike industry companies.

Posted March 2, 2017
This issue's question: What do you do to improve operations and profitability in your store?

LAGUNA HILLS, Calif. (BRAIN) — State of Retail is one of the most consistently read departments in Bicycle Retailer's print magazine. In each issue 10 retailers weigh in on topics that affect their business, the industry and their communities. BRAIN is now publishing a version of the column online, allowing readers to respond in our comments section.

Posted January 1, 2017

LAGUNA HILLS, Calif. (BRAIN) — BRAIN's State of Retail panelists are selected to present a cross-section of retailers around the country. They generously volunteer their time to talk to us about a retail topic as we prepare each issue, 18 times a year. We choose new panelists each year. 

Posted July 15, 2015

LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer & Industry News' lastest print issue, the July 15 edition, features coverage of the retail scene in Vancouver, where recent improvements to cycling infrastructure are leading to growth in bike sales.

Posted April 1, 2015

LAGUNA HILLS, Calif. (BRAIN) — The latest print edition of Bicycle Retailer & Industry News includes coverage of Interbike's "Manifesto," a document that came out of this winter's IBD Summit in Arizona.

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