From the Magazine
KILLINGTON, Vt. (BRAIN) — Beyond merely promoting the Italian bike brand, Bianchi's new U.S. women's ambassador program is designed to get more people into the sport — and into bike shops.

COTTONWOOD HEIGHTS, Utah (BRAIN) — When Ali Yazdian began planning his bike rack company about three years ago, he was determined to manufacture in the U.S., as much as possible near his home in the Salt Lake Valley.

LAGUNA HILLS, Calif. (BRAIN) — The latest issue of Bicycle Retailer & Industry News features our staff's recent tour of Colorado's Grand Valley, home to a thriving retail community and a growing list of bike industry companies.
LAGUNA HILLS, Calif. (BRAIN) — State of Retail is one of the most consistently read departments in Bicycle Retailer's print magazine. In each issue 10 retailers weigh in on topics that affect their business, the industry and their communities. BRAIN is now publishing a version of the column online, allowing readers to respond in our comments section.
LAGUNA HILLS, Calif. (BRAIN) — BRAIN's State of Retail panelists are selected to present a cross-section of retailers around the country. They generously volunteer their time to talk to us about a retail topic as we prepare each issue, 18 times a year. We choose new panelists each year.

LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer & Industry News' lastest print issue, the July 15 edition, features coverage of the retail scene in Vancouver, where recent improvements to cycling infrastructure are leading to growth in bike sales.

LAGUNA HILLS, Calif. (BRAIN) — The latest print edition of Bicycle Retailer & Industry News includes coverage of Interbike's "Manifesto," a document that came out of this winter's IBD Summit in Arizona.

LAGUNA HILLS, Calif. (BRAIN) — The March 1 issue of Bicycle Retailer and Industry News includes coverage of efforts to control international pricing, a landmark new study on cycling participation commissioned by PeopleForBikes, and a feature on bike retailers setting up shop in mixed-use “hub” environments.

LAGUNA HILLS, Calif. (BRAIN) — The latest issue of Bicycle Retailer & Industry News features articles about the increased number of motorsports brands entering the bike market, a look at proposed e-bike legislation and the second part of our series on the cycling media — including a look at an alleged “pay-for-play” scandal at a major cycling website.
Editor's note: This article first ran in the February issue of Bicycle Retailer & Industry News.

LAGUNA HILLS, Calif. (BRAIN) — It's been 12 months since Shimano American overhauled its U.S. distribution, cutting its roster of U.S. distributors and emphasizing its own dealer direct sales.

LAGUNA HILLS, Calif. (BRAIN) — From Austin, Texas, to Taichung, Taiwan, the newest issue of Bicycle Retailer takes a look at the cycling industry from several perspectives.

LAGUNA HILLS, Calif. (BRAIN) — Is Detroit now a biking city?
Maybe not quite, but on a recent visit to the Motor City, BRAIN's Val Vanderpool found a surprisingly vibrant bike scene, with well attended group rides, thriving retail operations and a growing array of industry suppliers.