BOLOGNA, Italy (BRAIN) — Ducati will offer a new range of road, gravel, and e-MTB models in the spring in collaboration with Italian holding company Gruppo Zecchetto and input from three professional Italian cyclists.
In announcing the project, Ducati — which in 2020 made its e-bikes available at U.S. Ducati motorcycle dealers — said it is "dedicated to the development, production, and distribution of a new and broader range of high-performance bicycles." The longtime motorcycle brand entered the e-bike market in 2018 working with Italian manufacturer Thok Ebike under a license from Ducati.
A Ducati spokesperson declined to say if the new models will be available in the U.S. through bike dealers or D2C, adding more details will be released in the spring.
Ducati is collaborating with Diamant S.r.l., a company within Gruppo Zecchetto that brings together brands in cycling footwear (DMT), technical apparel (Alè Cycling), and carbon and composite component manufacturing (Diamant Compositi).
Road cyclists Vincenzo Nibali and Elia Viviani are involved with the road and gravel-bike development, and downhill cyclist Lorenzon Suding is one of several athletes working on the e-MTB models.
"With this new project, we aim to strengthen our presence in the cycling sector," said Claudio Domenicali, Ducati Motor Holding CEO. "The collaboration with Diamant — together with the contribution of Italian cycling champions such as Vincenzo Nibali, Elia Viviani, and Lorenzo Suding — allows us to develop high-performance bicycles designed to offer enthusiasts a level of quality and excitement comparable to that of our motorcycles. This step comes after a journey built with Thok, whom I wish to thank for the valuable work done together over the years."
The project also includes a line of accessories and technical apparel dedicated to each specialty, specifically designed for the new Ducati bicycles.
