TAIPEI, Taiwan (BRAIN) — Exhibitor registration has opened for next March's TAIPEI CYCLE show, which will include virtual and in-person elements. The last two TAIPEI CYCLES were held virtually only because of COVID-19.
Organizers said the 2021 virtual show attracted approximately 110,000 visits from 81 countries, with strong participation from U.S., Japan, Singapore, U.K., and Germany.
TAIPEI CYCLE and TAIPEI CYCLE DigitalGo will both kick off on March 9, 2022, with TAIPEI CYCLE closing on March 12, and TAIPEI CYCLE DigitalGo concluding on April 8. Registration for both opened August 12 via the event website at taipeicycle.com.tw/en/index.
According to Taiwan's Bureau of Foreign Trade, Taiwan's export value of e-bikes for the first half of 2021 reached $647 million representing a year-on-year growth of 40%.
"While the personal touch of a physical trade show is irreplaceable and the physical event remains at TAIPEI CYCLE's core, it is equally important to have an online solution in parallel even after the pandemic to maximize opportunities and optimize the manner for which buyers and sellers can interact with each other," organizers said.
TAIPEI CYCLE DigitalGo will improve its interaction and search functions by adding new features such as the Networking VR Lounge and Exhibitor Guided Tour. Online visitors can also look forward to livestreams of onsite events at TAIPEI CYCLE and online forums discussing industry insights. Additionally, exhibitors will have exclusive access to insights on buyer demographics to inform their marketing strategies.
Ms. Leonor Lin, the president of TAIPEI CYCLE's organizer, TAITRA said, "We have noticed a disparity among exhibitors in terms of their know-how and understanding of digital strategies and marketing skills, and we hope the hybrid format will help our exhibitors to level-up their relevant knowledge and sharpen their skills."
An early summer surge in COVID-19 cases has subsided, and Taiwan's schools are set to open in the coming weeks. But the country has still not relaxed its 14-day quarantine rules for overseas visitors. In recent weeks Taiwan has quickly increased its vaccination rate from nearly zero to above 30% for one dose, although only a small percentage of residents have received a second dose and the supply of vaccines remains low.
