FRIEDRICHSHAFEN, Germany (BRAIN) — The Eurobike expo will move from its longtime home in this small city on Lake Constance to the major hub of Frankfurt for 2022. Two German trade expo companies — Messe Frankfurt and Messe Friedrichshafen — are planning a joint venture that will develop new shows in the aviation and mobility markets. The new venture is called Fairnamic GmbH and the first show in Frankfurt will be July 13-17 next year.
This year's Eurobike is Sept. 1-4 at the Messe Friedrichshafen.
The two companies had already been cooperating on their Aero South Africa and Eurobico trade shows.
Klaus Wellmann, the CEO of Messe Friedrichshafen, said, "Our partnership with Messe Frankfurt, an absolute heavyweight in the global trade show business, is another important step in our international expansion strategy. Through this merger, we are adding key building blocks to the value chain and earning capability of our bike and aviation events and creating first-class access to customers."
Uwe Behm, Member of the Executive Board of Messe Frankfurt, said, "The transportation shift is now in full swing. The task now is to rapidly and robustly strengthen the market position of our two leading trade shows, Eurobike and Aero, and make them accessible to a broad audience. By founding Fairnamic, we are pooling our success factors of globality, strength, and speed to apply them to the bicycle, e-bike, micro-mobility, and general aviation markets of the future. This will expand our already-existing mobility competencies. Our new alliance is unique in the industry and is based on a long-standing trade show partnership where the personal chemistry between the stakeholders from Friedrichshafen and Frankfurt is second to none."
The Aero show will remain in Friedrichshafen, where the venue has direct access to the city's airport. Eurobike will move to Frankfurt to have a greater connection to an urban market to suit the show's increased focus on mobility. Eurobike will be held at the inner-city exhibition center in Frankfurt am Main. The 2022 show will be Wednesday, July 13 to Sunday, July 17, with the first three days reserved for the trade, followed by a festival weekend open to the general public.
"The bicycle is the driver that will give a real and, above all, sustainable boost to advances in mobility that are imminent worldwide. We're convinced that with Fairnamic we are building a foundation that will elevate the flagship show along with its Eurobike brand cluster to a new level in the future," said Stefan Reisinger, Head of Eurobike.
More information: Joint press release in English | Eurobike Frankfurt homepage.
