FRIEDRICHSHAFEN, Germany (BRAIN) — Organizers of the the Eurobike show announced Tuesday that next year's show will be July 31-Aug. 3, roughly splitting the difference between the show's traditional dates in late summer and the early summer positioning of this year's show, which opens this Sunday, July 8.
The 2019 show will include three days of trade-only admittance, followed by a consumer festival on the fourth day.
"Our conceptual refinement of the Eurobike in the direction of a mobility platform has been met with strong support in the global bike industry and underscores our vanguard position as the leading global trade show. The festival day and the date that has been set for the Eurobike and the Eurobike Media Days next year fit in with that," said Klaus Wellmann, the CEO of Messe Friedrichshafen, the exhibition hall and show organizer.
Eurobike head Stefan Reisinger said there is no clear consensus on the best dates for the show, but the early August dates are an acceptable compromise for most stakeholders.
"The date in early August 2019 is currently the time frame in which the largest number of dates preferred by the industry overlap, and the vote for a concept for the show that includes an appeal to consumers was very clear. In the future, we will continue to flexibly manage the date and concept for the Eurobike, so as to agilely respond to the needs of the marketplace."
Eurobike also will continue to hold its Media Days event, which will be held July 2-4 next year. Several locations are under consideration.
