ATLANTA (BRAIN) — Vee Tire Co. is working with a social enterprise group to recycle tires into key rings. The program is intended to reduce waste and poverty in Northern Thailand. The company will be distributing the key rings for free at next month's Sea Otter Classic and at other bike events this year.
The program is part of Vee Tire's new "Responsible for Recycling" program.
"It's important for us to give back," said Bike Sukanjanapong, brand director of VEE Tire Co. "In this situation, everyone wins. We've found a more responsible solution for recycling our scrap rubber, members of our Thailand community are able to provide better income for their families, and our customers can have the opportunity to give back and support them as well."
Vee is working with a group called Tube Thailand on the initiative. The group was founded to help bring the disadvantaged out of poverty in Northern Thailand, and help create a sustainable lifestyle for the tribe people of Chiang Mai. The objective is to help change their quality of life by hiring individuals to create the products. In addition to the key rings, the recycled rubber line will eventually expand to include products such as wallets, belts, messenger bags, backpacks, and more.
