GRENCHEN, Switzerland (BRAIN) — BMC Switzerland has hired Greg Dolder as its global director of technology. Dolder comes to BMC with extensive experience in both the tech and bicycle industries. Most recently he spent time software consulting, after departing from Specialized where he served as the director of technology from 2010 to 2016. Prior to Specialized, Dolder owned and operated a bicycle retail store in Southern California.
As director of technology for BMC, Greg will lead definition, evaluation, and implementation of BMC's global digital projects and goals.
"I'm excited to be part of the BMC family, and I look forward to playing a significant part in achieving our global digital goals," said Dolder.
The company said it plans "to strengthen rider and retailer relationships through expansion and enhancement of its digital experiences. Dolder's addition to the team is the first step in this direction."
