IRVINE, Calif. (BRAIN) — BikeExchange, an online marketplace based in Australia and recently expanding internationally, has become a co-title sponsor of the newly named Orica-BikeExchange team, previously known as Orica-GreenEdge. The news comes as the UCI World Tour-registered team, also based in Australia, prepares for the start of the Tour de France on Saturday.
BikeExchange has been a sponsor of the team for several years. The company said the increased committment to the program comes as BikeExchange expands in the U.S., Germany, Netherlands, and Belgium. It will soon launch in the UK and Ireland.
"We are humbled to be a part of such a wonderful team and culture. This partnership cements our unique joint strategy and builds on our shared commitment to innovation, entrepreneurial thinking and teamwork," said Jason Wyatt, the co-founder of BikeExchange.
"The partnership helps tell the BikeExchange story; we support retailers, brands and riders to find buy and sell everything bike," he said.
Gerry Ryan, the founder of the team, said, "The partnership is a win for cycling, further enhancing the team's sustainability and presents another milestone in the great history the team is creating."
"This is a powerful partnership between two great organisations with a proud heritage and commitment to the cycling community. Having an industry innovator like BikeExchange come on board as a naming rights sponsor and commit for the long-term shows the company's continued support towards the cycling industry and community," Ryan said.
Ryan is reportedly a board member of Marketplacer, the parent company of BikeExchange. Marketplacer also owns the cycling website Cyclingtips.com. Orica, a mining company, has announced it will end its sponsorship of the team after the 2017 season.
More information: bikeexchange.com.
