RICHMOND, Victoria, Australia — Knog has enlisted Channel IQ’s services to “regain some control over the integrity of pricing” online, the Australian light and lock brand said in a release.
“Yes, we have a multi-channel strategy, but that doesn’t mean we are happy to let rogue online retailers undercut our core customers — the loyal IBDs,” Knog CEO Hugo Davidson stated. “We already have a MAP (minimum advertised price) policy in place, but it’s not being adhered to. Monitoring it effectively is near impossible on our own, so after scrutinizing a few different approaches, we were wowed with Channel IQ’s sweeping reports. They allow us to easily locate and communicate with the naughtiest kids in the playground. We can then easily run a two-strike warning, then blacklist approach.”
Channel IQ monitors unauthorized listings on third-party websites. Its industry clients include Giant, SRAM, Thule, Mavic, Park Tool and Pearl Izumi.
