Temecula, California — March 12, 2026 — A new player is entering the cycling market with a model designed to challenge how bikes are built and sold in the US. Frame First LLC officially launches today with an innovative model that provides bicycle brands, component manufacturers and consumers with more choice, flexibility and efficiency than ever before.
Led by newly announced CEO Jeff Taylor who previously held executive roles at YT Industries, Fox Racing and DC Shoes, Frame First connects every part of the premium bike supply chain from digital configuration to physical delivery.
"We just knew there was a better way to do this," said Jeff Taylor. "By moving the assembly process closer to the consumer and providing AI-driven consumer insights, we create a better bike for the rider and a healthier business model for both our frame and component partners."
A Modern Approach
Frame First is not launching as a traditional complete bike assembler. Instead, the company is founded as a digital platform and logistics partner that enables:
• Close-to-market spec decisions
• Rider-specific digital customization
• Greater capital efficiency and reduced overhead
• AI-driven consumer insights
In an era defined by inventory volatility, margin erosion, and cost pressure, Frame First's customization ability will create the largest consumer preference database in the bicycling industry.
"While our model gives brands flexibility in how bikes are built, priced, and supported, we believe the biggest benefit to our partners will be access to the data it creates." said Mike Carr, VP of Business Development. "The depth, accuracy and timeliness of the consumer insights will be unmatched in our industry."
Addressing Industry Headwinds
The launch comes as the industry continues to navigate post-pandemic inventory correction, pricing pressure, and shifting consumer expectations. Frame First argues that standardized factory builds with long lead-times, heavy capital burdens and virtually no real-time consumer preference insights have commoditized bikes and limited differentiation.
With its digital configuration ability and just-in-time assembly process, the company enables flexible component sourcing, provides scalable price points without diluting brand positioning, and allows brands and retailers to manage inventory more strategically.
Frame First has partnerships with component brands in every category and is already supporting several premium road, gravel and mountain bike brands with US assembly and logistics.
About Frame First
Frame First is a digital platform and logistics engine for the modern bike market. Through a rider-centric, build-flexible digital platform and just-in-time domestic assembly, the company creates a more sustainable operating model for the premium bicycle industry.
