IRVINE, CA (BRAIN) — Vital Media Network will soon launch a U.K. edition of its VitalBMX website.
VitalBMX.co.uk will launch Aug. 15. Visitors in the U.K. who go to VitalBMX.com will be automatically redirected to VitalBMX.co.uk. The homepage of the new edition will have more prominent U.K.-oriented content, in addition to the content from the international version. Advertising will also be geo-targeted.
The company said the current site gets about 50,000 monthly unique visitors from the U.K., the second-largest readership after the U.S.
Chris Wilmshurst will be the site’s full-time U.K. content manager. Based in Malvern, England, Wilmshurst has been a contributor to Vital BMX for the past four years. Additionally, Mark Noble, founder of Ride BMX UK and several other action sports titles, will be a contributing editor.
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