Industry News

MADISON, WI (BRAIN)—Trek Bicycle is the title sponsor of the 2010 Dirt Series mountain bike skills program.

PLEASANT VALLEY, Mo (BRAIN )— Paceline Products has reached an agreement with Grease Monkey Wipes to distribute their products to retailers throughout the United States.

Tagged Distributor news

I got word from Sidi America that the deadline has been extended to February 15 for your chance to tell a Sidi story and win some shoes.

To send in your memorable Sidi story or to learn more about the contest, click on link.

BOULDER, CO (BRAIN)—Applied Cycling Labs, Inc., makers of Hüdz products, has hired Soren Strom to take over distribution and OE management for the brand.

MONTEREY, CA (BRAIN)—The Bicycle Leadership Conference's Thursday, April 15 dinner will be held at the Monterey Bay Aquarium, according to BPSA president John Nedeau from SRAM.

Tagged Events

PHILADELPHIA, PA (BRAIN)—Advanced Sports, Inc. has hired Steve Parke for the newly created position of director of sales. Parke will oversee all international and domestic sales activity for ASI’s six brands: Fuji, Kestrel, SE, Breezer, Terry Precision and Oval Concepts.

ST.PAUL, MN (BRAIN)—Three-time Tour de France winner Greg LeMond and Trek Bicycle Corporation have settled their 22-month breach of contract dispute, avoiding a jury trial that was scheduled to begin on March 1.

GRENCHEN, Switzerland (BRAIN)—BMC Trading Company has filled two positions for head of sales and global head of marketing.

MELBOURNE, Australia (BRAIN)—Former industry publisher, David Priestley, after being away from publishing, is returning to the industry with the Web site, Bike Trade News. It officially launches Monday, February 15.

Tagged Media/Publishing

POZZOLEONE, Italy (BRAIN)—Selle Royal S.p.A. has signed a binding agreement to purchase a majority interest in Justek, the largest bicycle saddle manufacturer in China.

Tagged Mergers, Acquisitions & Investments

CORRECTION:

Tagged Distributor news

"He was kind of like, I'm taking this, showed me the gun, and (said), 'If you don't want to get hurt, let me go.'"

SPEEDWAY, IN (BRAIN)—EnergySport Norge AS of Roskilde, Denmark is now an authorized distributor of Zipp products in the Norwegian market.

Tagged Distributor news

GREENVILLE, SC (BRAIN)—Hincapie Sportswear has hired Will Mahler as retail sales representatives for the brand in Pennsylvania, Maryland, Virginia and the District of Columbia.

INDIANAPOLIS, IN (BRAIN)—The North American Handmade Bicycle Show has signed a one-year title sponsorship deal with Shimano American Corporation. The updated title of the event will now be called the Shimano North American Handmade Bicycle Show.

BRUSSELS, Belgium (BRAIN)—A newly published economic study compiles hard data on the state of the bicycle industry in Europe for the first time.

"If you want to read a real history book, read Howard Zinn's 'People History of the United States.' That book will knock you on your @ss."

WASHINGTON, D.C. (BRAIN)—A new report by the Alliance for Biking & Walking shows that lack of investment in biking and walking could be contributing to higher traffic fatalities and chronic disease rates in the U.S.

LOUISVILLE, KY (BRAIN)—Huffy Corporation has sued Cafepress.com, maker of custom T-shirts and other items, over alleged trademark infringements.

MILAN, Italy (BRAIN)—Look has taken over sales and marketing of its brand in Italy with the opening of a wholly owned subsidiary located near Milan.

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