Industry News
LONGMONT, CO (BRAIN) — Racer registration for the CrossVegas cyclocross race opens Tuesday, Aug. 6, at noon MT, race organizers announced Friday.
SARATOGA SPRINGS, NY (BRAIN) — A co-owner of Serotta's parent company told a local newspaper that the company's planned shutdown is temporary.
SAN JUAN CAPISTRANO, CA (BRAIN) — Interbike has added an enduro event to this year's OutDoor Demo.
BRECKENRIDGE, CO (BRAIN) — The Breck Epic MTB Stage Race has drawn several new sponsors including SRAM, organizers said this week.
SRAM and its family of brands will assist with all mechanical needs.

MARIN, CA (BRAIN) — A little more than a year after former FSA managing director Matt VanEnkevort took over the reins at Marin Bikes, the company is set to relaunch this month with fresh branding, a reorganized company structure, and a new line of bikes aimed at re-establishing Marin as an iconic mountain brand.
IRVINE, CA (BRAIN) — Felt Bicycles, which is preparing for its 2014 sales meeting and product launch this weekend, recently laid off six employees within its three U.S. facilities. Company president Bill Duehring blamed the layoffs on an industrywide downturn.
KETCHUM, ID (BRAIN) — Apparel brand Club Ride announced a 123 percent increase in sales in the first half the year, to $1.116 million.

SCHAFFHAUSEN, Switzerland (BRAIN) — Garmin is reporting strong fitness sales in its second quarter and said its long-anticipated Vector power meter is now in "mass production and will be delivered to retailers soon."

MADISON, WI (BRAIN) — Shortly after separating its PowerTap product family from its CycleOps trainer and stationary bike brand, Saris Cycling Group announced steep retail price reductions for the power measurement line effective Thursday. Dealer margins are unchanged, Saris said.

GIG HARBOR, WA (BRAIN) — The family of Steve Ready, Interbike’s co-founder, who recently passed away, will be hosting a celebration of his life Saturday, Sept. 14, at the Museum of Glass in Tacoma, Washington.
BERKELEY, CA (BRAIN) — The National Interscholastic Cycling Association (NICA) and IMBA are screening the documentary about the positive impact of the high school cycling movement at the Outdoor Retailer expo in Salt Lake City, Utah, this week.


SARATOGA SPRINGS, NY (BRAIN) — As the Serotta bicycle company fulfills final orders and prepares to shut down bike production here, founder Ben Serotta said he intends to continue making bikes, under his name or another.

SARATOGA SPRINGS, NY (BRAIN) — Serotta has laid off 40 percent of its workforce and is planning to shut down production in the next two weeks, CEO Bill Watkins told BRAIN on Wednesday.
SCOTTS VALLEY, CA (BRAIN) — Fox Factory Holding released more details on its planned IPO Tuesday, but it still has not set a date for the auction.
KENT, WA (BRAIN) — French bike brand Lapierre has launched a new website for its recently formed North American division.
BUSNAGO, Italy (BRAIN) — F.S.A. Europe will be closed for summer holidays from Aug. 5-19. The office will re-open Aug. 20.
VAN NUYS, CA (BRAIN) — Easton-Bell Sports has hired two regional sales managers. Dan Knisely will handle the Eastern region and Canada and Chris Bogue will handle the West.
BOULDER, CO (BRAIN) — Monica Davis, until recently a regional sales manager for Giant Bicycle, has been named publisher of Elevation Outdoors magazine and MountainGazette.com. The titles are owned by Summit Publishing and based in Boulder, Colorado.
WASHINGTON, DC (BRAIN) — Ski and snowboard participation slumped 3 percent last season, largely due to a slow start to the season, according to a new industry report.