Industry News
PROVO, Utah (BRAIN) — Shortly after Contour announced last week that it was returning to the market under new owners, Bicycle Retailer & Industry News spoke with the company’s new CEO Danny Lysenko and Adrian Montgomery of Verde PR, which is handling Contour’s communications, about the changes at the
BOULDER, Colo. (BRAIN) — IBDs continued to feel the impact of unpredictable and unseasonable weather in many regions of the country in February, with merchandise sales falling in both units and dollars.
GREEN COVE SPRINGS, Fla. (BRAIN) — 3G Bikes has added 10,000 square feet to its warehouse near Jacksonville, Fla., bringing its warehouse to a total of 20,000 square feet.
The fast-growing company opened its first warehouse in the area in 2009, with just 300 square feet of public storage.
BOULDER, Colo. (BRAIN) — Skratch Labs will be the Official Hydration and Real Food Sponsor of the Amgen Tour of California this year.
MINNEAPOLIS (BRAIN) — Kurt Manufacturing's Kinetic trainer brand has expanded its athlete and team sponsorship program this year as international sales grow.
SAN RAFAEL, Calif. (BRAIN) — Raleigh Bicycles is sponsoring the Trips for Kids North American program, and will donate 50 Talus 2.0 and Eva 2.0 mountain bikes to the program.
IRMO, S.C. (BRAIN) — KindHuman has announced the recipients of its 2014 Take The Lead Cycling Scholarships.
The bicycle and cycling apparel supplier's scholarship program is intended to reward character and kindness over talent and speed.
LONG BEACH, Calif. (BRAIN) — David Meredith, formerly co-owner of mountain bike brand One Ghost Industries, has joined Tenneco-Marzocchi in the newly created role of North American sales/marketing coordinator. He started with the company April 1.
RAPID CITY, S.D. (BRAIN) — Balance bike brand Strider is supporting the 2014 Special Olympics USA Games, which are being held June 14-21 in New Jersey.
WILTON, Conn. (BRAIN) — Cannondale is expanding its digital and print newspaper, the Cannondale Gazette, to six issues this year.
MONTEREY, Calif. (BRAIN) — Automated video editing provider Magisto is working with the Sea Otter Classic to help attendees create and share videos from the event.
IRVINE, Calif. (BRAIN) — Felt Bicycles is running its Ride to Hawaii sweepstakes through April 15 at all U.S. Felt dealerships. The promotion awards more than 550 prizes to consumers who test ride any Felt bike. The grand prize is a trip for two to Hawaii for the 2014 Kona Ironman World Championships.
ATLANTA (BRAIN) — FE Sports is now handling sales and marketing of Wahoo Fitness products in Australia.
The agreement is effective immediately and includes Wahoo's full product line of cycling computers, heart rate monitors, cycling trainers, sensors and accessories.
PROVO, Utah (BRAIN) — Action sports camera brand Contour has a new owner. In a statement sent to BRAIN Thursday afternoon, the company said it has completed a financial overhaul, reorganized and improved its distribution. The Seattle brand had reportedly shuttered its doors last August due to financial troubles.
CHICAGO (BRAIN) — SRAM has hired pro racer Alex Rafferty as its new European MTB public relations coordinator.
Rafferty will be based in Schweinfurt, Germany and work with SRAM's global MTB PR team in promoting all of SRAM's mountain bike brands: SRAM, RockShox, Avid, TRUVATIV and Quarq.
HAUPPAUGE, N.Y. (BRAIN) — Finish Line Technologies is now producing a monthly email newsletter for consumers, called BikeLove.
FOXBOROUGH, Mass. (BRAIN) — Todson president Neal Todrys is apologizing to retailers and reversing course after the company's announcement of a charity giveaway drew the ire of dozens of store owners last week.
WILMINGTON, Del. (BRAIN) — Blue Bicycle has added 10 new outside reps to its sales force, in addition to its in-house sales and customer service team.
BROOKLYN, N.Y. (BRAIN) — Lifestyle bike brand Brooklyn Bicycle Co. has hired Gary Thornton as national sales manager. Thornton will oversee the brand’s growing dealer base and manage a network of independent sales reps. He’s based out of the company’s Williamsburg, Brooklyn, headquarters.
MORGAN HILL, Calif. (BRAIN) — Specialized and Strava have collaborated on a new social media platform, Strava Shop Pages, for retailers to build community around their businesses, better serve customers and get more people on bikes.
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