SEATTLE (BRAIN) — Rad Power Bikes laid off an undisclosed number of employees in July, the fifth workforce reduction since 2022.
"Last month, Rad Power Bikes made the difficult decision to reduce our team's size so we can ensure the brand's longevity, continue on our mission, and serve our rider community," a Rad Power Bikes spokesperson emailed to BRAIN.
"We are doing all we can to approach this very difficult time with compassion and care. We believe in and care deeply about our vision to create a world where transportation is energy efficient, enjoyable, and accessible to all. We have faced the challenges many businesses have, including rising costs and economic headwinds, and this difficult decision was necessary to ensure the long-term sustainability of Rad's business."
The spokesperson would not say how many employees were affected or in what departments the cuts were made. Support will continue through phone and chat services, for the 1,200 retail and service providers throughout North America, and in its Rad Retail locations, the spokesperson said.
Following the reduction of about 100 employees in April 2022, Rad Power laid off another 63 three months later, and in December 2022, an undisclosed number were let go. In April 2023, Rad Power had another round of layoffs.
