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Emerald surveys industry on bringing back 'InterBike'

Published January 12, 2022

HEMPSTEAD, N.Y.  (BRAIN) — Many members of the global bike industry received email surveys this week from Emerald Expositions, a trade show company that produces the Outdoor Retailer expos and which owns Interbike, the bike expo last held in 2018 in Reno, Nevada.

The survey asked if industry members would be interested in a return of Interbike, where and when they would prefer it to be held, and whether they were open to combining the bike show with the Outdoor Retailer show, which is held in Denver.

Initially some industry members questioned whether the email came from Emerald, as Interbike was spelled oddly and the email contained some other errors. Emerald sent a follow-up email a few days later.

"To relieve any existing doubts: Yes, we Emerald, are considering a relaunch of Interbike and receiving the input and perspectives from this amazing community is one of our top priorities.  Our commitment is to ensure your vision and needs are met and achieved," the follow-up email said.

Emerald has welcomed bike exhibitors at its Outdoor Retailer events in the past, although it stopped short of labeling the bike area as "Interbike." The fall 2019 Outdoor Retailer was to have included a bike expo, but that event was canceled

Outdoor Retailer's Snow Show opened in Denver on Jan. 26

Editor's note: Until 2019, BRAIN was owned by Emerald Expositions, and operated under license by the National Bicycle Dealers Association. BRAIN is now owned by Outside. 

A scene from the late great Reno Interbike of 2018.
Topics associated with this article: Tradeshows and conferences, Outdoor Retailer shows, Interbike

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