BOSTON (BRAIN) — Whoop, which sells a wrist-based heart rate monitor and services through a monthly subscription, has closed a $100 million Series E financing round. The new funding, led by IVP, values Whoop at $1.2 billion.
Participating investors include SoftBank Vision Fund 2, Accomplice, Two Sigma Ventures, Collaborative Fund, Thursday Ventures, Nextview Ventures, Promus Ventures, Cavu Ventures, D20 Capital, and LionTree Partners.
Whoop said the investment "follows a period of tremendous growth for the WHOOP membership and overall business, and it will unlock new opportunities for the company. WHOOP will primarily invest these new funds in product and software development, global expansion, and membership services."
Whoop has more than 330 employees, including over 200 new hires in 2020, and has raised more than $200 million to date.
Whoop sponsors dozens of athletes, including cyclists, triathletes and athletes from the NBA, MLB, NFL and more. Whoop is the official wearable of the EF Pro Cycling team.
