SAN DIEGO (BRAIN) — Nutcase Helmets is running a helmet recycling program at the CABDA West trade show, which runs through Thursday.
The company is working with MIPS and the EPS Industry Alliance to provide new MIPS helmets to dealers who bring in a non-MIPS helmet to be recycled. Nutcase will run the same promotion at the Chicago and New York CABDA shows.
"The helmet recycling program gives dealers the opportunity to upgrade to a MIPS helmet for free and highlights Nutcase's commitment to sustainability," the company said.
Nutcase claims to be the first and only helmet company to offer 100% of their helmets with MIPS.
"At Nutcase, we're nuts about safety," said global brand director Christopher Bohannon. "And in all seriousness, we want to get as many people as possible in MIPS-equipped helmets. That's why partnered with MIPS to equip all of our helmets with best impact protection system on the market."
MIPS CEO Max Strandwitz said, "We are excited about this commitment to safety, as this is fully in line with MIPS' ambition of protecting as many people as possible. Nutcase is a perfect partner, given its expertise in design for the whole family. With this sustainability initiative, people will get better access to safer helmet technology — not to mention high-quality, stylish Nutcase helmets."
