SAN JUAN CAPISTRANO, Calif. (BRAIN) — Matt Powell, the vice president and senior industry adviser for sports at The NPD Group, will present the latest retail and consumer shopping trends in the cycling industry at an Interbike session on Sept. 19.
Powell is a recognized expert on the sports, outdoor and recreation marketplace. He plans to provide an in-depth look at current market trends and dynamics, the social forces that are driving those trends and the knowledge of who is walking into retail stores today and what is driving them there.
"Matt presented a similar session for attendees at one of our sister shows earlier this year, and the room was jam-packed," said Justin Gottlieb, Interbike's interim show director. "When you combine the powerful trends information that Powell will share, with a session from one of the leading retail industry futurists (Doug Stephens), these back-to-back presentations alone will give retailers some incredible information to digest and act upon."
Powell's session, "Shopping Trends of the Cycling Consumer," will take place at the Interbike Expo on Wednesday, Sept. 19 at 8 a.m. Stephens' session, "Re-engineering Retail: The Future of Selling in a Post Digital World," will start at 9 a.m.
Powell said, "Retail is going through seismic changes, and much of that change is being driven by generational forces. It is critical that brands and retailers understand these forces and how they are changing the game. This will be a session Interbike attendees won't want to miss."
More information on this session, including the entire education schedule to date, can be found on the Interbike website.
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- Opinion: Retail should be omnipresent, not omnichannel, by Matt Powell.
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