SIMI VALLEY, Calif. (BRAIN) — Accell North America has added its Haibike e-bike brand to its omnichannel program with the launch of an e-commerce site for the brand. Haibike, based in Germany, specializes in performance electric mountain bikes. ANA said Haibike is the fastest growing e-bike brand in the U.S.
Haibike is now available through the omnichannel program ANA announced in January, which includes a three-tier program for brick-and-mortar retailers to fulfill online bike orders for ANA's Raleigh, Raleigh Electric, Diamondback and iZip brands.
"Adding Haibike to our growing Consumer-Centric Omnichannel Strategy brings an incredible opportunity for IBD's to grow their reach to new cyclists and position themselves as a trusted, go-to resource for consumers searching for a pedal-assisted off-road riding experience," said Larry Pizzi, president of ANA's e-bike business, Raleigh Electric. "This is especially meaningful as more and more terrain is opening up for eMTB enthusiasts in North America."
Although owned by Accell Group, Haibike had operated somewhat distinctly from ANA, with its own office in Denver, until late last year when it was absorbed into ANA's electric bike business in California folllowing a restructuring.
