SAN JUAN CAPISTRANO, Calif. (BRAIN) — Registration for retailers, distributors and media opened Thursday for this year's Interbike Marketweek. Meanwhile, show organizers have announced a growing list of exhibitors for the event, which includes the Northstar Free-Ride Festival, the OutDoor Demo and the indoor expo, all in the Reno-Tahoe area from Sept. 14-20.
Cannondale, KHS Bicycles, Marin Bikes, Bianchi, Pivot Cycles, Haro Bikes, Open Cycle and others are among the bike brands that will be exhibiting at one or more of the Interbike Marketweek events, while parts & accessories brands like Wahoo Fitness, Thule, Park Tool, Abus, Garmin, Stan's NoTubes, Assos, SRAM, Canari Cycle Wear and others will participate as well. Early electric bike brands that committed include Raleigh Electric, iZip, Bulls, Yamaha Power Assist Bicycles, BOSCH, myStromer and more.
"Many participants think, first, of the trade show Interbike offers — but make no mistake, we're vested in making decisions and bringing content to Interbike that help independent bicycle retailers survive and grow, and our partner brands are all equally vested," said Pat Hus, the vice president of Interbike. "The ROI from gathering, networking, learning, seeing innovations, testing new product and more — over the course of a few days — is hard to dispute. The value of face-to-face interaction is so important, and we're confident that the new Interbike experience will deliver an environment that's conducive to growing the business of bicycles."
Organizers said this year's event, the first outside of Las Vegas in several years, will have increased focus on product demonstrations, enhanced educational content, and a "smaller-town feel."
Hus urged all attendees to book flights and hotel as early as possible to take advantage of lower rates. The show also announced that it will be running free shuttles for Interbike attendees, on the following routes:
- Between the Reno-Tahoe International Airport and the hotels in the Interbike block
- Between the hotels in the Interbike block and the Reno-Sparks Convention Center
- Between the Reno-Sparks Convention Center and the Northstar California Resort
Attendees can register for Interbike Marketweek at www.interbike.com.
