RANCHO SANTA MARGARITA, Calif. (BRAIN) — Felt Bicycles is now offering a special edition cycling kit designed by its in-house creative team and made by JL Velo. The jersey and bib short combination was originally designed exclusively for participants in the Felt Freedom Ambassador Program. However, the company said that due to high demand, Felt and JL Velo teamed up to offer the kit for sale to the general public.
All proceeds will go toward Project Bike Love, a nonprofit organization that provides bicycles to impoverished women and young girls to help change the way they see and interact with the world.
"When we originally launched the Felt Freedom program last November, our inboxes were being filled with emails asking where the kits could be purchased," said Felt's marketing coordinator, Megan Duehring, who founded the Felt Freedom program. "After consideration, Felt decided to meet consumer's demands while supporting women on an additional level through Project Bike Love. We're proud to partner with a fellow Southern California brand, JL Velo, to create a kit that doesn't just look and fit great, but helps provide bikes to women. We're humbled to support Project Bike Love and help make a positive impact through cycling."
JL Velo's Felt Collection jersey retails for $119.95, while the bib shorts retail for $159.95. Both items can be purchased directly from JL Velo at jlathletics.com/jl-velo/jl-velo-collections/the-felt-collection.
More information on Project Bike Love can be found at projectbikelove.org.
