MILWAUKEE (BRAIN) — Fyxation has acquired the Pedal Milwaukee Building, a 1929 brick building that will house the brand's design center and corporate offices as well as warehouse space. The building also is home to Wisconsin Bike Fed, Velobahn Coffee and Team Sports, Inc, which is owned and managed by Tom Schuler, the building's previous owner.
Schuler, a former Olympic cyclist and founding member of the 7-Eleven Cycling Team, bought the building in 2011 and had always intended to make the building a hub for cycling-related businesses. Fyxation said it intends to keep that vision for the building and plans to lease additional space to businesses that share in their vision of encouraging an active lifestyle that benefits Milwaukee and beyond.
The co-founders of Fyxation, Ben and Nick Ginster, purchased the building through a new venture, Next Session, LLC.
The 12,200 square foot building is located off the Hank Aaron Trail in Milwaukee's Silver City neighborhood.
Fyxation is no stranger to the building. The first commercial space the brand ever leased was in the same building. After leasing the space for several years, Fyxation moved its retail operations in 2015 to Riverwest. They will maintain their Riverwest retail location at 2943 N. Humboldt Blvd.
Nick Ginster said, "Launching our retail operations in Riverwest has been a fantastic experience that has connected us with the cycling community here in the city, but we always missed our previous home at Pedal Milwaukee. We are excited to be sharing space with the Wisconsin Bike Fed, Team Sports and Velobahn Coffee again. Being neighbors to like-minded organizations like Escuela Verde and the Urban Ecology Center is an added bonus. With a location just off the Hank Aaron Trail we will stay connected to Milwaukee's bike routes."
"This building has a ton of energy right now and we are excited to offer up additional space for small businesses and individuals looking to work in this dynamic environment," said Ginster. "We plan to offer both long term leases to businesses and month to month rentals in our co-working space which is ideal for entrepreneurs, startups, remote employees or individuals looking for an exciting, collaborative environment to work outside of their homes. Tenants will have access to our shared conference room, off street parking and there are tons of other perks here at Pedal Milwaukee. For us cyclists, being so close to the Hank Aaron Trail is tops on the list, but sharing space with an amazing coffee shop and being minutes by bike to Miller Park are right up there."
More information at pedalmilwaukee.com.
