BOULDER, Colo. (BRAIN) — Pocket Outdoor Media LLC, the new owner of VeloNews and other titles, has hired Mark Gouge as publisher for the VeloNews brand. Gouge will be responsible for advertising sales across its print, digital and social platforms, as well as the general business direction of VeloNews. Gouge is a 12-year media veteran who previously worked for Cycling Tips, MTBR/Road Bike Review and Ironman. He was digital advertising sales manager for VeloNews from 2004 to 2011.
Rob Wood, Pocket's chief revenue officer, said, "As Pocket continues to build out its in-house sales and marketing team, Gouge's experience and leadership will be key to our success. Our vision is to nurture our relationships with both our readers and our advertisers to ensure that our brands are truly indispensable to both. We're thrilled that he'll be leading the charge to re-establish VeloNews as the authoritative voice in the world of cycling. There is no one in the cycling industry better qualified to drive this business forward than Mark."
Fred Dreier, the editor-in-chief at VeloNews, said, "Mark has his finger on the pulse of the American cycling industry, and he understands the various trends that are shaping its direction. He knows how independent media can help brands reach their core audience. Mark is a dedicated cyclist who absolutely rips it on the road, gravel and trail."
Gouge said, "I'm really looking forward to joining the VeloNews revival, where it all began, to help resurrect an iconic brand.
"With the advertising landscape changing, I hope with my experience and passion for cycling, we can inspire more people to ride bikes."
Gouge will be based in Durango, Colorado, and will work through Pocket Outdoor Media's headquarters office in Boulder.
Pocket Outdoor Media is the publisher of VeloNews, Triathlete, Women's Running, Competitor.com, VeloPress and the VeloSwap consumer cycling show. It was founded in 2017 by Felix Magowan, Greg Thomas and Steve Maxwell.
Related stories:
- Pocket Outdoor Media names Rob Wood chief revenue officer — Nov. 21, 2017
- WTC sells VeloNews and Triathlete to previous owner — Oct. 13, 2017
- VeloNews sees audience growth with podcasts and video — Aug. 17, 2017
- Ironman buys Competitor Group Holdings June 2, 2016
- Fred Dreier named editor in chief at VeloNews — Dec. 14, 2016
- Opinion: VeloNews and Shimano tangle over media control — April 4, 2016
- VeloNews is VeloNews again — March 9, 2016
- Mark Gouge joins CyclingTips — Jan. 5, 2016
