MINNEAPOLIS (BRAIN) — With a goal of improving efficiency and providing better customer service, Kinetic has expanded its warehouse capacity in the U.S. and moved its European base from the Netherlands to Austria.
The company recently doubled its Minneapolis warehouse from 3,000 square feet to 6,000 square feet in order to accommodate an increase in demand for current Kinetic products and to prepare for the arrival of 2015 products.
“We were at the limit of what we could accommodate in our existing facility and with the addition of new products such as Z-Rollers, the cycling accessories product line and others still in the development pipeline, we needed to pull the trigger on the expansion,” said Paul Carlsen, division manager at Kinetic. “By expanding our warehouse we will have inventory on hand to meet demand year-round and be able to consistently meet key delivery dates.”
In order to manage inventory more efficiently and better service its European distributors, Kinetic has moved its logistics base on that continent from the Netherlands to Graz, Austria. The new location allows for more shipping options and shorter lead times. Kinetic’s European sales manager, Bruce Fina, will manage the warehouse.
“Our customers in Europe required shorter delivery times, replacement parts and faster service overall,” Fina said. “Moving our European warehouse to a more central location allows us to satisfy the demands of our distributors and gives us the ability to better manage inventory and quality-control procedures.”
