Eurobike

FRIEDRICHSHAFEN, Germany (BRAIN) — With a global release set for spring 2016, SRAM unveiled its long-awaited wireless electronic road groupset, SRAM Red eTAP, on the opening day of Eurobike on Wednesday.

MINNEAPOLIS (BRAIN) — Kinetic is introducing three new products at Eurobike: two trainers with built-in power sensors and a new app for mobile devices.

FRIEDRICHSHAFEN, Germany (BRAIN) — Shimano is releasing its 2016 road and mountain bike offerings through its PRO component brand this week at Eurobike.

FRIEDRICHSHAFEN, Germany (BRAIN) — POC plans to show two new mountain bike helmets at this week's Eurobike show: The Tectal and the Coron.

FRIEDRICHSHAFEN, Germany (BRAIN) — As Demo Day was in full swing outside, FSA and Gravity gave the media a sneak peek of new products consumers can expect to see as soon as spring 2016.

FRIEDRICHSHAFEN, Germany (BRAIN) — As dropper seatposts gain favor among a broader range of mountain bikers, Magura enters the market with a new — and electrified — twist on getting down and dirty for descents.

FRIEDRICHSHAFEN, Germany (BRAIN) — The German market had a strong start to bicycle sales in the first half of the year, which industry executives attributed to mild weather, increased interest in urban mobility and e-bike sales.

FRIEDRICHSHAFEN, Germany (BRAIN) — High-profile bike brands may come and go from the Eurobike landscape, but the international trade show appears to be as strong as ever with 1,350 exhibitors, 45,000 trade visitors and — on the final day — 20,000 consumers expected to converge on the Messe Friedrichshafen from

FRIEDRICHSHAFEN, Germany (BRAIN) — At Eurobike this week, WTB is introducing a new flat bar grip call PadLoc that uses a special mitered handlebar to eliminate the possibility of slipping. The miter also allows the grip to have a thick rubber outer end for additional comfort.
FRIEDRICHSHAFEN, Germany (BRAIN) — Organizers of the Eurobike trade show are planning a pre-show event for the cycling media, to be held June 30-July 2 in Kirchberg, Austria.
ROTTERDAM, The Netherlands (BRAIN) — California-based manufacturer Pure Fix Cycles announced this week that is has opened a corporate office in Europe.
FRIEDRICHSHAFEN, Germany (BRAIN) — Ridley Bikes has partnered with Belgium's LRM and Taiwan-based Ideal Bicycle Corporation, one of the country's largest bicycle manufacturers.