Eurobike

Posted August 26, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — With a global release set for spring 2016, SRAM unveiled its long-awaited wireless electronic road groupset, SRAM Red eTAP, on the opening day of Eurobike on Wednesday.

Posted August 25, 2015
The Rock and Roll-Smart.

MINNEAPOLIS (BRAIN) — Kinetic is introducing three new products at Eurobike: two trainers with built-in power sensors and a new app for mobile devices.

Posted August 25, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — Shimano is releasing its 2016 road and mountain bike offerings through its PRO component brand this week at Eurobike.

Posted August 25, 2015
The Coron in Hydrogen White.

FRIEDRICHSHAFEN, Germany (BRAIN) — POC plans to show two new mountain bike helmets at this week's Eurobike show: The Tectal and the Coron. 

Posted August 25, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — As Demo Day was in full swing outside, FSA and Gravity gave the media a sneak peek of new products consumers can expect to see as soon as spring 2016. 

Posted August 25, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — As dropper seatposts gain favor among a broader range of mountain bikers, Magura enters the market with a new — and electrified — twist on getting down and dirty for descents.

Posted August 25, 2015
Vintage-style bike is ready for participation in L'Eroica events.

FRIEDRICHSHAFEN, Germany (BRAIN) — Bianchi is introducing a new, old-style road bike for lovers of vintage bikes, including those who participate in L'Eroica events, which usually require participants to ride bikes manufactured before a specific date (related:

Posted August 25, 2015
Siegfried Neuberger, manager, Zweirad-Industrie-Verband (ZIV), René Takens, CEO, Accell Group; Scott Rittschof, senior vice president and general manager, Cycling Sports Group, Dr. Ulrich Gries, CEO Hollandrad.com and Stefan Reisinger, head of Eurobike.

FRIEDRICHSHAFEN, Germany (BRAIN) — The German market had a strong start to bicycle sales in the first half of the year, which industry executives attributed to mild weather, increased interest in urban mobility and e-bike sales.

Posted August 25, 2015
Sunny Demo Day is a welcome break from last year’s rainy Messe debut.
A bird’s-eye view of the Demo Day grounds Tuesday.

FRIEDRICHSHAFEN, Germany (BRAIN) — High-profile bike brands may come and go from the Eurobike landscape, but the international trade show appears to be as strong as ever with 1,350 exhibitors, 45,000 trade visitors and — on the final day — 20,000 consumers expected to converge on the Messe Friedrichshafen from

Posted August 24, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — At Eurobike this week, WTB is introducing a new flat bar grip call PadLoc that uses a special mitered handlebar to eliminate the possibility of slipping. The miter also allows the grip to have a thick rubber outer end for additional comfort.

Posted November 20, 2014

FRIEDRICHSHAFEN, Germany (BRAIN) — Organizers of the Eurobike trade show are planning a pre-show event for the cycling media, to be held June 30-July 2 in Kirchberg, Austria. 

Posted September 2, 2014

ROTTERDAM, The Netherlands (BRAIN) — California-based manufacturer Pure Fix Cycles announced this week that is has opened a corporate office in Europe.

Posted September 2, 2014

FRIEDRICHSHAFEN, Germany (BRAIN) — ­­Ridley Bikes has partnered with Belgium's LRM and Taiwan­-based Ideal Bicycle Corporation, one of the country's largest bicycle manufacturers.

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