Eurobike
FRIEDRICHSHAFEN, Germany (BRAIN) — For 2014, it’s no mere rebadge job at Rotor.
![The Factor Vis Vires road bike was a gold medal winner The Factor Vis Vires road bike was a gold medal winner](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/272124132_FactorVisVires_1.jpg?itok=rEWKcsNN)
FRIEDRICHSHAFEN, Germany (BRAIN) — Messe Friedrichshafen recognized 61 products with Eurobike Awards at the end of the show yesterday. Ten of those recipients took home a gold. This year the competition drew a record high number of entries with 496 products from 30 different countries.
FRIEDRICHSHAFEN, Germany (BRAIN) — Joe Breeze embraces the latest mountain biking trends—enduro racing and 27.5-inch wheels—while at the same time evoking the sport’s roots in introducing the new Breezer Repack all-mountain rig.
FRIEDRICHSHAFEN, Germany (BRAIN) — Almost a year and a half since Shimano acquired Dutch company BikeFitting.com, the components giant gave a peek at its upcoming fitting system at Eurobike.
![The Urgestalt at Demo Day this week. BRAIN photo. The Urgestalt at Demo Day this week. BRAIN photo.](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/DSC00646_0.jpg?itok=fgAeTxQB)
ARGENBÜHL, Germany (BRAIN) — At the Eurobike Demo Day here Tuesday, fans of Lightweight were thrilled to see the wheelmaker's first real foray into the frameset market. And fans, competitors and observers were mildly surprised at exactly how the company is executing its frame project.
![The Nicolai fatty was rarely at rest on Tuesday, until the rain fell. The Nicolai fatty was rarely at rest on Tuesday, until the rain fell.](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/nicolai.jpg?itok=zlGjlyGI)
ARGENBÜHL, Germany (BRAIN) — “I nearly didn’t bring this back,” said Ian Ganderton, as he dismounted Salsa’s new carbon fat bike, the Beargrease.
ARGENBÜHL, Germany (BRAIN) — Building on the stellar reviews and difficult-to-keep-up-with aftermarket and OE demand for its Lev dropper, Taiwanese supplier KS Suspension is set to bring to market an expanded line of the seatposts at a host of price points.
![An OHM model with Gates drivetrain at Demo Day Tuesday. BRAIN photo. An OHM model with Gates drivetrain at Demo Day Tuesday. BRAIN photo.](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/OHM.jpg?itok=jN5exHfR)
ARGENBÜHL, Germany (BRAIN) — Gates Carbon Drive has come a long way from its early days dressing up single-speed mountain bikes with near silent running and hassle-free—i.e., chain lube-free—maintenance.
![These shorts are not inside out. These shorts are not inside out.](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/short.jpg?itok=Gy8JGSzu)
ARGENBÜHL, Germany (BRAIN) — A frequent sight at the Eurobike Demo Day the last few years has been the dozens of cyclists wearing bright-colored, stretchy jerseys with shorts that appear to be on inside-out.
![Mathias Seidler (left) and Tony Lo at the presentation Tuesday. BRAIN photo. Mathias Seidler (left) and Tony Lo at the presentation Tuesday. BRAIN photo.](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/LOandfriend.jpg?itok=_2FtFXkV)
FRIEDRICHSHAFEN, Germany (BRAIN) — Despite bad weather that dragged down bike sales this spring, industry leaders speaking on a panel Tuesday at Eurobike are optimistic about the spark electric bikes and new technologies will continue to provide the German market.
![Flitzbike's Wooden Racer was a hit at Tuesday's Demo Day. BRAIN photo. Flitzbike's Wooden Racer was a hit at Tuesday's Demo Day. BRAIN photo.](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/woodenracer.jpg?itok=PffLDTj_)
FRIEDRICHSHAFEN, Germany (BRAIN) — A wet and cold spring and summer dampened bike sales and inflated supplier inventories in Europe and globally, leading to rampant discounting.
FRIEDRICHSHAFEN, Germany (BRAIN) — Skopre S.r.l. is now the exclusive European importer and licensee of iBike Newton's power meter products.