Dean Yobbi

Dean's love of bikes bloomed after receiving a Schwinn Pea Picker Krate for Christmas 1972. After escaping serious injury despite that model having a Hurst-inspired stick shift mounted on the top tube, he moved on to BMX bikes and racing. Discovering girls in his late teens, he abandoned his bike somewhere in the front yard, probably upside down by the rake.

It wasn’t until middle age and excessive weight began to creep when Dean returned to cycling, specifically off-road riding in South Florida. As the weight came off, his love of cycling took off and soon one bike became three, one-hour rides became four and leisurely solo rides became 26-person races through the woods until somebody puked.

Dean is a 30-year veteran of the Florida newspaper wars, most recently at the Miami Herald as an editor for 16 years, where he was privileged to rub elbows with some of the country’s finest writers and fellow editors. Dean began his career as a staff writer for The Palm Beach Post, covering sports.

He still enjoys racing, particularly 12-hour solo events on a singlespeed, and participating in gran fondos on his road bike.

All articles by Dean Yobbi

March 3, 2020
REI's flagship Seattle location.

KENT, Wash. (BRAIN) — Two REI Co-op office employees possibly were exposed to the COVID-19 virus on Monday, and the outdoor giant, based in Seattle, closed three office campuses for deep cleaning. 

Posted in Retail News
February 21, 2020
Detroit will put together Nishiki Colorado mountain bikes
A wheel is built at the Detroit Bikes factory.

DETROIT (BRAIN) — Tariffs on Chinese bike imports made the partnership of Detroit Bikes and Dick's Sporting Goods inevitable. And it might lead to more retailers collaborating with the Motor City bicycle company.

Posted in Retail News
February 20, 2020
Ben Serotta will have steel and aluminum models available in March.

BALLSTON SPA, N.Y. (BRAIN) — After spending the past six years traveling the world as a bike designer and supply-chain consultant, Ben Serotta will relaunch his iconic bike brand this spring.

Posted in Retail News
February 19, 2020
Citi Bike e-bikes are back on New York City streets.

NEW YORK (BRAIN) — Ten months after pulling e-bikes from the streets because of brake concerns, Lyft unveiled redesigned Citi Bike e-bikes on Wednesday.

Posted in Industry News
February 18, 2020
On a roll with a unique but proven sales approach

COLUMBUS, Ohio (BRAIN) — For Roll: Bicycle Company, a retailer with three stores and its own bike brand, it’s all about control.

Posted in Retail News
February 4, 2020

TORRANCE, Calif. (BRAIN) — Pioneer Cycle Sports will cease production of power meters, cycling computers, and pedal monitoring as of March 31 and transfer some assets of its Cycle Sports business to Shimano.

Posted in Industry News
January 28, 2020
PeopleForBikes will submit revisions to Gov. Andrew Cuomo's e-bike legislation.

NEW YORK (BRAIN) — Gov. Andrew Cuomo's proposed legislation to make e-bikes legal throughout the state is promising but needs amendments, according to PeopleForBikes.

Posted in Industry News
January 23, 2020
All classes of e-bikes soon could be legal in the state of New York.

ALBANY, N.Y. (BRAIN) — Gov. Andrew Cuomo announced his plan Thursday to make e-bikes and e-scooters legal in New York, following the release of his executive budget two days ago.

Posted in Industry News
January 17, 2020
"Let's expand e-bikes and e-scooters," governor says in budget address.
New York Gov. Andrew Cuomo delivered his budget address Tuesday.

ALBANY, N.Y. (BRAIN) — New York Gov. Andrew Cuomo's budget address on Tuesday included a broad mention of a plan to legalize e-bikes and e-scooters in the state but did not explain what that legislation would look like.

Posted in Industry News
January 14, 2020
A new Underwriters Laboratories standard was published for e-bike systems.

OTTAWA, Ontario (BRAIN) — Underwriters Laboratories has published a new standard for e-bike systems and certification of the bikes' electrical components.

Posted in Industry News

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