Dean Yobbi

Dean's love of bikes bloomed after receiving a Schwinn Pea Picker Krate for Christmas 1972. After escaping serious injury despite that model having a Hurst-inspired stick shift mounted on the top tube, he moved on to BMX bikes and racing. Discovering girls in his late teens, he abandoned his bike somewhere in the front yard, probably upside down by the rake.

It wasn’t until middle age and excessive weight began to creep when Dean returned to cycling, specifically off-road riding in South Florida. As the weight came off, his love of cycling took off and soon one bike became three, one-hour rides became four and leisurely solo rides became 26-person races through the woods until somebody puked.

Dean is a 30-year veteran of the Florida newspaper wars, most recently at the Miami Herald as an editor for 16 years, where he was privileged to rub elbows with some of the country’s finest writers and fellow editors. Dean began his career as a staff writer for The Palm Beach Post, covering sports.

He still enjoys racing, particularly 12-hour solo events on a singlespeed, and participating in gran fondos on his road bike.

All articles by Dean Yobbi

May 20, 2020
BRAIN cover story from last year encourages company 'to do better.'
VAAST Bikes is using 100% recyclable packaging.

MIAMISBURG, Ohio (BRAIN) — Challenge accepted.

Encouraged by a BRAIN cover story from July 2019 about the industry lagging behind other outdoor segments in sustainability, VAAST Bikes revamped all packaging, making it plastic-free and unveiling it in March.

Posted in Industry News
May 13, 2020
Owner has fun with group upset that Vitesse Cycle Shop is considered an essential business.

NORMAL, Ill. (BRAIN) — Bike retailer Chris Koos figured the best way to diffuse the protest of his shop was offering an exclusive sale.

Posted in Retail News
May 7, 2020
USA BMX tracks are gradually reopening in the US.

GILBERT, Ariz. (BRAIN) — Fifteen USA BMX tracks in six states held "soft" reopenings for practice and races last week under state and city social distancing guidelines established during the COVID-19 pandemic.

Posted in Industry News
April 24, 2020
Retailers can begin applying again for small business loans Monday morning.

WASHINGTON (BRAIN) — The Small Business Administration officially received an additional $310 billion in funds to restart its two loan programs that ran out of money last week.

Posted in Industry News
April 16, 2020

WASHINGTON (BRAIN) — The Small Business Administration announced Thursday it has no more money to assist small businesses affected by the COVID-19 pandemic and can't accept any more Paycheck Protection Program or Economic Injury Disaster Loan applications.

Posted in Industry News
April 14, 2020
The Paycheck Protection Program originally authorized $349 billion in forgivable loans.

WASHINGTON (BRAIN) — The Small Business Administration said Tuesday that as of noon Eastern time it had approved $253 billion in forgivable loans during the program's first 12 days.

Posted in Industry News
April 13, 2020

WATERLOO, Wis. (BRAIN) — Sound financial advice is at a premium these days for bicycle retailers trying to survive the COVID-19 pandemic, and Andrew St. Clair has some to give.

Posted in Retail News
April 9, 2020

WASHINGTON (BRAIN) — The Federal Reserve infused the Paycheck Protection Program and others with $2.3 trillion in loans Thursday to further support small businesses in the wake of the COVID-19 pandemic.

Posted in Industry News
April 8, 2020
Following 60 days of feedback from the public and groups, the policy could become federal regulation.
The Interior department's proposal to allow e-bikes is under review.

WASHINGTON, D.C. (BRAIN) — The U.S. Department of Interior's policy proposal last year to regulate e-bikes as traditional bikes on non-motorized lands is now under standard review with a public comment period.

Posted in Industry News
April 7, 2020
Patience and persistence needed when applying for SBA's PPP loan, official says.

WASHINGTON (BRAIN) — Steve White urges patience and persistence during the rollout of the Paycheck Protection Program that authorizes billions of dollars in forgivable small-business loans for retailers affected by the COVID-19 pandemic.

Posted in Retail News

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