Dean Yobbi

Dean's love of bikes bloomed after receiving a Schwinn Pea Picker Krate for Christmas 1972. After escaping serious injury despite that model having a Hurst-inspired stick shift mounted on the top tube, he moved on to BMX bikes and racing. Discovering girls in his late teens, he abandoned his bike somewhere in the front yard, probably upside down by the rake.

It wasn’t until middle age and excessive weight began to creep when Dean returned to cycling, specifically off-road riding in South Florida. As the weight came off, his love of cycling took off and soon one bike became three, one-hour rides became four and leisurely solo rides became 26-person races through the woods until somebody puked.

Dean is a 30-year veteran of the Florida newspaper wars, most recently at the Miami Herald as an editor for 16 years, where he was privileged to rub elbows with some of the country’s finest writers and fellow editors. Dean began his career as a staff writer for The Palm Beach Post, covering sports.

He still enjoys racing, particularly 12-hour solo events on a singlespeed, and participating in gran fondos on his road bike.

All articles by Dean Yobbi

May 11, 2026

SACRAMENTO, Calif. (BRAIN) — Amazon no longer is selling e-bikes shipped to California that exceed the state mandated maximum speed of 28 mph following a TV station's investigation.

Posted in Industry News
May 7, 2026

BOULDER, Colo. (BRAIN) — Giant Group USA signed a lease on a 44,000-square-foot building here that will serve as its American headquarters.

Posted in Industry News
May 7, 2026

MORGAN HILL, Calif. (BRAIN) — Specialized Bicycle Components told its U.S. and Canada retailers Tuesday it is permanently lowering prices on its entire Turbo Levo e-bike lineup, with MSRP reductions from 6% to 27% and wholesale pricing drops of 3% to 27%.

Posted in Industry News
April 30, 2026

HONOLULU (BRAIN) — New Jersey's passage of a bill requiring license, registration, and insurance for low-speed e-bikes and high-speed e-motos raised concern among the industry that other states would follow.

Posted in Industry News
April 22, 2026

AUSTIN, Texas (BRAIN) — Woom announced on Earth Day Wednesday a resale marketplace platform for parents to sell and purchase the brand's used kids' bikes in a pledge to sustainability.

Posted in Industry News
March 30, 2026
Maxxis Aspen 32x2.4.

TAIPEI, Taiwan (BRAIN) — Retailers and distributors are asking for more tire choices for the growing 32-inch wheel crowd, and while that new industry segment can't by itself save a struggling industry, Bill Rudell says you can't deny the interest it's creating.

Posted in Product/Tech
March 26, 2026
Aniwow Bike.

TAIPEI, Taiwan (BRAIN) — The Taipei Cycle d&i Gold Award winners were announced here Wednesday so it was fitting an architect by trade with a passion for cycling and spending time with her dog fetched one of them with a creation that enhances urban mobility.

Posted in Product/Tech
March 23, 2026

TAIPEI, Taiwan (BRAIN) — Taipei Cycle begins Wednesday at the Nangang Exhibition Center with more than 900 exhibitors from 30 countries.

Posted in International
March 6, 2026

SEATTLE (BRAIN) — Life Electric Vehicles completed the court-approved acquisition of Rad Power Bikes, the Florida-based e-mobility company said Thursday.

Posted in Industry News
February 24, 2026
An event at the Pearl Street Full Cycle location in 2018.

BOULDER, Colo. (BRAIN) — The former Colorado Multisport and Full Cycle owners are engaged in a legal dispute over the sale of the combined business to Mike's Bikes last summer.

Posted in Retail News

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