Dean Yobbi

Dean's love of bikes bloomed after receiving a Schwinn Pea Picker Krate for Christmas 1972. After escaping serious injury despite that model having a Hurst-inspired stick shift mounted on the top tube, he moved on to BMX bikes and racing. Discovering girls in his late teens, he abandoned his bike somewhere in the front yard, probably upside down by the rake.

It wasn’t until middle age and excessive weight began to creep when Dean returned to cycling, specifically off-road riding in South Florida. As the weight came off, his love of cycling took off and soon one bike became three, one-hour rides became four and leisurely solo rides became 26-person races through the woods until somebody puked.

Dean is a 30-year veteran of the Florida newspaper wars, most recently at the Miami Herald as an editor for 16 years, where he was privileged to rub elbows with some of the country’s finest writers and fellow editors. Dean began his career as a staff writer for The Palm Beach Post, covering sports.

He still enjoys racing, particularly 12-hour solo events on a singlespeed, and participating in gran fondos on his road bike.

All articles by Dean Yobbi

May 2, 2025

BOULDER, Colo. (BRAIN) —PeopleForBikes is preparing a letter to President Trump asking for tariff relief on behalf of its 340 U.S. coalition members of manufacturers, suppliers, and distributors.

Posted in Industry News
April 30, 2025
Canyon Precede:ON Comfort 7.

CARLSBAD, Calif. (BRAIN) — Canyon Bicycles has started selling through Amazon some entry-level urban, recreational, and mountain bikes to North American customers.

Posted in Industry News
April 30, 2025
Peter A. Feldman.

BETHESDA, Md. (BRAIN) — The Consumer Product Safety Commission voted 3-2 Wednesday to advance its proposed e-mobility device and lithium-ion battery testing standards to the 60-day public comment period required under the Notice of Public Rulemaking guidelines.

Posted in Industry News
April 28, 2025

BETHESDA, Md. (BRAIN) — The Consumer Product Safety Commission’s proposed e-bike and lithium-ion battery regulation testing standards could devalue inventory in brands’ warehouses and on retailers’ floors if it becomes federal law. 

Posted in Industry News
April 23, 2025

PHOENIX (BRAIN) — State Bicycle Co. announced on its website that an 8% "tariff recovery fee" is being applied to its products at checkout while warning it expects bike and component shortages for high-demand models similar to early pandemic levels.

Posted in Industry News
April 17, 2025

MADISON, Wis. (BRAIN) — Trek and Electra retailers were informed Thursday by email that bike prices for most models will rise immediately because of the 10% tariff surcharge announced April 2, increasing costs "to a level that needs to be addressed."

Posted in Industry News
April 16, 2025
Turbo Levo 4 Comp.

MORGAN HILL, Calif. (BRAIN) — Specialized Bicycles informed retailers that it will list a 10% additional tariff surcharge on a separate line item on B2B invoices for the new Turbo Levo 4 e-MTBs ordered after May 1. Orders shipped before that date will not include the surcharge.

Posted in Industry News
April 14, 2025

CARLSBAD, Calif. (BRAIN) — Canyon Bicycles has laid off an undisclosed number of employees in the U.S., part of an "an ongoing process" and not tied to changing tariff policy, a brand spokesperson wrote to BRAIN in an email Monday.

Posted in Industry News
April 10, 2025

PORTLAND, Ore. (BRAIN) — A2 Bikes founder AJ Alley heard the concerns from triathletes over rising bike prices last weekend at the Ironman 70.3 in Oceanside, California, after tariff increases were announced a few days before.

Posted in Industry News
April 8, 2025

STAVANGER, Norway (BRAIN) — Tracking device company BikeFinder said Tuesday it is pausing all new imports of its trackers into the U.S. because of the increased tariffs announced last week, "a decision made not out of necessity but strategy."

Posted in Industry News

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