Dean Yobbi

Dean's love of bikes bloomed after receiving a Schwinn Pea Picker Krate for Christmas 1972. After escaping serious injury despite that model having a Hurst-inspired stick shift mounted on the top tube, he moved on to BMX bikes and racing. Discovering girls in his late teens, he abandoned his bike somewhere in the front yard, probably upside down by the rake.

It wasn’t until middle age and excessive weight began to creep when Dean returned to cycling, specifically off-road riding in South Florida. As the weight came off, his love of cycling took off and soon one bike became three, one-hour rides became four and leisurely solo rides became 26-person races through the woods until somebody puked.

Dean is a 30-year veteran of the Florida newspaper wars, most recently at the Miami Herald as an editor for 16 years, where he was privileged to rub elbows with some of the country’s finest writers and fellow editors. Dean began his career as a staff writer for The Palm Beach Post, covering sports.

He still enjoys racing, particularly 12-hour solo events on a singlespeed, and participating in gran fondos on his road bike.

All articles by Dean Yobbi

October 8, 2025

TAIPEI, Taiwan (BRAIN) — The Taiwan Bicycle Association announced an initiative to have industry suppliers observe human rights following the U.S.

Posted in Industry News
October 1, 2025

GUNNISON, Utah (BRAIN) — CSS Composites, one of only a few carbon rim manufacturers based in the U.S., is closing and liquidating assets for its creditors.

Posted in Industry News
October 1, 2025

WASHINGTON (BRAIN) — National Park Service and Bureau of Land Management open spaces mostly will remain accessible to the public during the government shutdown that began at midnight Wednesday. Officials updated contingency plans for both agencies.

Posted in Industry News
September 29, 2025

LOS ANGELES (BRAIN) — A paraplegic man is suing a bike shop owner here because he says the business did not have a required ramp to enter the store. Angel Garcia filed the lawsuit in U.S. District Court Central District of California against Martin Villarruel, owner of Martin Bicycle Shop Corp., on Thursday.

Posted in Industry News
September 26, 2025
Peter A. Feldman.

BETHESDA, Md. (BRAIN) — Nearly four months after approving the e-mobility and lithium-ion battery testing standards, the Consumer Product Safety Commission submitted it to the Office of Information and Regulatory Affairs (OIRA) last month for review, a new and controversial procedure instituted by a presidential executive order.

Posted in Industry News
September 25, 2025

HICKORY, N.C. (BRAIN) — DeFeet has a new custom sock program with no minimum orders with retailers allowed to order as few or as many as they like with a custom logo.

Posted in Product/Tech
September 18, 2025

ATHENS, Greece (BRAIN) — At least 500 containers filled with e-bikes were among those seized by the European Public Prosecutor's Office for allegedly importing Chinese goods into the EU market and evading customs duties and value-added taxes. Six people were charged.

Posted in Industry News
September 3, 2025
Mary T. Boyle.

WASHINGTON (BRAIN) — Twenty-seven members of Congress filed a brief to an appeals court to support reinstating the three Consumer Product Safety Commission members who were fired by President Trump after objecting to staff firings.

Posted in Industry News
August 6, 2025

IRVINE, Calif. (BRAIN) — The National Bicycle Dealers Association is calling on manufacturers, distributors, and retailers to adopt UL standards for e-bikes, lithium-ion batteries, and other e-mobility devices.

Posted in Industry News
July 29, 2025

WESTLAKE VILLAGE, Calif. (BRAIN) — Fax machines and flip phones are yesterday's technology to most, but for those still using them, there's comfort in their familiarity. John Quintana understands. He spent several years focusing on upgrading one of this industry's oldest and most overlooked standards: Presta and Schrader inflation valves and the pump heads that affix to them.

Posted in Industry News

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