Dean Yobbi

Dean's love of bikes bloomed after receiving a Schwinn Pea Picker Krate for Christmas 1972. After escaping serious injury despite that model having a Hurst-inspired stick shift mounted on the top tube, he moved on to BMX bikes and racing. Discovering girls in his late teens, he abandoned his bike somewhere in the front yard, probably upside down by the rake.

It wasn’t until middle age and excessive weight began to creep when Dean returned to cycling, specifically off-road riding in South Florida. As the weight came off, his love of cycling took off and soon one bike became three, one-hour rides became four and leisurely solo rides became 26-person races through the woods until somebody puked.

Dean is a 30-year veteran of the Florida newspaper wars, most recently at the Miami Herald as an editor for 16 years, where he was privileged to rub elbows with some of the country’s finest writers and fellow editors. Dean began his career as a staff writer for The Palm Beach Post, covering sports.

He still enjoys racing, particularly 12-hour solo events on a singlespeed, and participating in gran fondos on his road bike.

All articles by Dean Yobbi

April 4, 2025
John Harrison.

BEVERLY, Mass. (BRAIN) — Parlee Cycles CEO John Harrison told BRAIN on Friday the brand has halted inventory purchases, the second bike manufacturer to do so since the Trump administration announced new tariffs on Tuesday.

Posted in Industry News
April 2, 2025

(BRAIN) — A report by a national nonprofit outdoors organization to quantify the economic impact of U.S. mountain biking tourists estimated that an average of $416 is spent per visit toward lodging, restaurants, and retailers.

Posted in Studies/Reports
March 28, 2025

TAIPEI, Taiwan (BRAIN) — Giant Bicycles showed off its latest technology at Taipei Cycle show on Wednesday, and despite its small size, it was hard to miss at the Nangang Exhibition Center.

Posted in Product/Tech
March 27, 2025

TAIPEI, Taiwan (BRAIN) — When Bob Forgrave read the guidelines of the Taipei Cycle d&i Awards, he knew his Flatbike Pop-Off Pedals had to be a favorite in the Parts and Components category.

Posted in Product/Tech
March 26, 2025

TAIPEI, Taiwan (BRAIN) — Gary Fisher's e-bike startup brand Morelle Bikes will debut at the Sea Otter Classic next month, Fisher told BRAIN during the opening day of the Taipei Cycle show.

Posted in Industry News
March 23, 2025

TAIPEI, Taiwan (BRAIN) — Taipei Cycle show begins Wednesday with an estimated 980 exhibitors from 35 countries participating at the Nangang Exhibition Center.

Posted in International
March 11, 2025

PHILADELPHIA (BRAIN) — For most, spilling coffee creates a mess. For Adam Saplin, it created an opportunity.

Posted in Product/Tech
March 10, 2025
VAR Tools shows off its second-generation Disc Brake Mount Facing Tool at Philly Bike Expo.

PHILADELPHIA (BRAIN) — VAR Tools has literally been on the cutting edge of quality bicycle tools since 1945 in Gellainiville, France. So there was some buzz at the Philly Bike Expo on Saturday over the debut of the second-generation Disc Brake Mount Facing Tool on display with curious onlookers watching it in action.

Posted in Product/Tech
March 6, 2025

PHILADELPHIA (BRAIN) — The Philly Bike Expo began as a show catering to the custom framebuilder, but it evolved into a gathering of the whole bike industry with large and small brands mixing with single-person frame, paint, and manufacturing shops.

Posted in Industry News
March 5, 2025

SALT LAKE CITY (BRAIN) — Scott Sports USA has unveiled its click-and-collect sales channel integrated with Locally that will include participating dealers across the continental U.S.

Posted in Retail News

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